Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: New York - New York

Страна: USA

Position: Walmart/Jet  NYO-based

Mission and defining characteristics:

•             Full responsibility for eCommerce penetration to exceed market eCommerce penetration and road map to achieve account and category level

•             eCommerce and eRetailer customer representative; strong relationships with key customer stakeholders

•             Significant leadership for upskilling key account leaders on eCommerce

•             Strategic leader for opportunity maximization across eCommerce account and engagement of Brand sales leadership

•             Stay ahead of what happens in the market

Main tasks:

Customer Relationship Builder

•             Represent CPD relationship for eCommerce customer and relevant stakeholders to be their key partner

•             Build strong relationships with key customer stakeholders as credible business partner: senior, empowered, reliable, and helpful

•             Gain comprehensive knowledge of eCommerce customer strategic objectives, priorities, shoppers, decision-making process, and KPIs

•             Key influence within the multi-functional team to drive engagement with the customer and own all commercial fundamentals (incl. supply chain and in-store execution etc.) that align with customer

•             Maintain a strong Retailer relationship to ensure successful execution of digital activations, lead unique partnership opportunities and drive business.

eTeam partner

•             Drives coordination of support functions to deliver on cross-functional goals (e.g., eShopper Marketing, Supply, Commercial Finance)

•             Manage eRetailer digital media investments from end to end, in collaboration with cross functional partners, media agency and retailer partnership.

eCommerce and eRetailer Strategist

•             Drive growth with customer and maximize brand’s strategic opportunities through eShopper Insights and a category view of the customer’s Omni channel strategy

•             Provide real time media spend/ flighting optimization recommendations based on KPI targets

•             Work closely with retailer and third party media partners to develop first to market media strategies

•             Partner with the field sales team to develop total omni-channel brand strategies with focus on the customer and is ahead of market changes.

•             Develops and executes customer strategy for sales growth in alignment with CTL’s and BBDs to penetrate accounts in effective and profitable way


•             Collaborate with team to manage impact of investments on the P&L.

•             Forecast anticipated sales / share actualized sales as a result of digital media investments and activations.

•             Track Customer’s business and sales and forecasting to proactively address demand and gaps and to drive consumption

Main interfaces:

•             eCommerce Channel VP

•             eCommerce team for pure players

•             CTL”s and NAM’s for the account

•             Multi-functional team support: eShopper Marketing, eCategory Development & Insights, ACMs, Supply, Finance, digital media teams

Measures of success:

•             Deliver sales target and brand sales fundamentals for eCommerce including gross and net sales and market share (12 -18 month growth horizon)

•             KPIs per campaign pending objective; including focus on ROAS

•             More than 90% CLAVIS dashboard

•             Strategic CPD channel penetration vs. market for beauty

•             Growth toward 100% coverage

•             Multifunctional team performance

•             Teams 360° feedback

•             Advantage/ Kantar scores

•             Retailer scorecard


•             Strong background and knowledge of digital media landscape

•             Exceptional track record of account relationship management

•             Demonstrated knowledge of eRetail and online sales

•             Interact effectively, including negotiation skills

•             Demonstrated analytical approach to business management, including attention to detail in all aspects of communication, reporting, and documentation

•             Communication skills are key, including in-person, written and verbal, with retail partner, internal team members, and third party media partners

•             Ability to influence other functions and drive coordination across groups (even without reporting lines)

•             Ability to make decisions aligned with commercial fundamentals and maximize P&L

•             Passion for understanding the consumer and the ability to develop strong consumer centric strategies

•             Exceptional time management skills, work ethic and high sense of urgency

•             Ability to perform in a fast paced environment with dynamic job responsibilities and priorities

•             3-5 years of CPG eCommerce experience with demonstrated sales results and experience working in multi-functional teams