Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: Taipei City

Страна: Taiwan

Implement the E-commerce Mger/Director strategy: In respect with the brand / division model, increase
brand’s online & multi-channels turnover, setting out the distance-selling strategy for a given clientele,
ensuring incubation of new businesses & brand growth in the business market (e-commerce, m-commerce…), in line with brand’s identity and objectives

- Drive sales, ensure profitability and growth of the e-boutiques, e-retail / e-tail sites if relevant
- Optimize site ergonomy, on-line assortment, e-merchandizing strategy: catalog, trade, promos, testing, new parts on the site, … in link with the marketing plan
- Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and provide data expertise to deploy & adapt the strategy
- Track and measure site & Business performance to increase programs ROI
- Facilitate technology, tools and partners deployment to improve platforms and functionalities