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EC Media Manager

Сфера деятельности: Digital

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: Shanghai

Страна: China

Job Description

  • EC media performance overview & strategic consulting, especially for non-ROI format inside and outside EC platforms
  • Lead on EC media innovation projects, ( i.e. EC media automation, search bidding optimisation and etc.) and coordinate on EC media internalization
  • Set up solid KPI frame with business thinking and  well apply to campaign design
  • Collaborate with cross function lines include brand EC team, crop CDO team, Buycoor to conduct pilot campaign and on-going optimization.
  • Analysis on campaign performance from both EC media efficiency and business impact prospective and to build best POCs.
  • Internal workshop to share the learnings/findings on regular basis, workout action plan for the POCs rollout across brands.

Requirements:

  • Experience in EC media
    • EC store media annual/ monthly phasing planning
    • Blockbuster/ new product launch
    • Optimization on EC formats (know-how)
    • Understand EC account
    • Ali DMP, Data Bank, SYCM
  • Communication & Project Management
    • Real team worker
    • Good communicator via both paper work and presentation