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Paid media manager, LRP

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Shanghai

Страна: China

The Manager, Paid Search is responsible for implementing PPC media strategies for the Professional Products Division (PPD). The Paid Search Manager will own the hands-on execution and management of Paid Search campaigns, ensuring campaigns are properly set up and routinely optimized to ensure maximum efficiency and effectiveness.

The candidate must be data-driven, highly analytical, and consumer minded.  The role reports into the Director, Paid Search

Key Functional Areas of Responsibility

  • Lead the day-to-day execution of paid search campaigns, including strategic execution, bid recommendations, execution details, budget management, and overall goal achievement across various paid search products
  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Bing and other search platforms to ensure KPI excellence (CPC, ROAS, CTR, etc);
  • Maintain and monitor keyword bids, account daily and monthly budget caps, audience targeting, automation, shopping feeds, impression share, quality score and other important account metrics
  • Continuously evaluate and optimize campaign performance in abidance with best practices
  • Manage the creation of keyword lists and conduct keyword research to inform campaign builds across various paid search products (Adwords, PLAs, etc.); Aid in implementing governance strategies
  • Write creative and engaging ad copy for brand approval; Partner with brand leads to ensure landing page experience and campaigns are aligned
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with brand goals.
  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments; Compeitive monitoring and reporting

Professional Competencies

  • Passion for Search and digital marketing.
  • Outstanding ability to think creatively, and identify and resolve problems efficiently
  • Attention to detail and the ability to effectively multi-task in a deadline driven environment
  • Ability to clearly and effectively articulate thoughts and points.
  • High levels of integrity, autonomy, proactivity
  • Ability to work across multiple brands and foster team collaboration
  • Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

  • BA/BS in Marketing, Communications, Computer Science, Mathematics.
  • Minimum of 3+ years relevant industry experience in Paid Search (PPC) and proven track record of exceeding KPIs
  • Experience working hands-on with popular Digital ad platforms
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools
  • Experience with paid search analytics and research tools (e.g, Google Search Console, Google Merchant Center, Google Manufacturers Center, Google Ads, SearchAds 360, keyword planner, SEMRush)
  • Strong analytical skills and experience generating SEM reports
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Proficiency in MS Excel, PowerPoint
  • Beauty industry experience a plus 
  • Google Adwords Certified a plus