Функция: Директор по маркетингу / Интернет маркетинг
Тип занятости: Полный рабочий день
Место расположения: Shanghai - Shanghai
Key Responsibilities Including:
A 360 degrees of CRM responsibility including comprehensive strategy development and executions to achieve target goal and KPI.
Work closely with internal departments and external CRM agency on data analysis, understanding the products, channel, and come up with customer-driven campaigns to achieve group CRM KPIs.
As the data analysis champion to build systematic analysis programs to track and optimize all the marketing activities.
Be responsible for the effectiveness of activation communication channels including Wechat/EDM/SMS etc.
Be the leader to realize the whole single –customer view acrossing all platforms i.e. based on massive in-depth analysis of customers, personalize the offers and content to them via the website display, promotional offers, EDM, and other communication channels.
Understand O+O and closely work with offline CRM and build brand own consumer pool.
Develop loyalty program
5+ years of experience in statistics and data mining within a CRM and loyalty marketing environment, ecommerce background is preferred.
3 years management experience.
Experience to develop customer marketing /CRM system
Bachelor's degree in Statistics, Mathematics, Information system or related disciplines.
Analytical, strategic, understand business requirements, strong ability to identify insight from data
Sound communications skill in English and Mandarin
A team player and self-driven, entrepreneur spirit