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Ecommerce & Digital Content Manager

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

Location                             NYC - 10 Hudson Yards

Job Category                     Global Marketing – Ecommerce & Digital Content Manager

City                                     New York

State                                   NY

Division                               Active Cosmetics

 

SkinCeuticals is looking for an entrepreneurial, strategic and detail-oriented candidate to join the global digital team, focused on creating original content, developing e-commerce strategies, and project managing direct-to-consumer and content-only websites. S/he must have strong written, communication, and analytical skills, with a passion for science and skincare. In this role, s/he will be responsible for driving the e-commerce acceleration for SkinCeuticals globally, and collaborating with various country stakeholders to optimize their local websites and digital initiatives. S/he must have the ability to multi-task, manage multiple consultants and agencies effectively in a fast-paced environment, and work cross-functionally to bring creative, innovative projects to life.  

Responsibilities:

Ecommerce

  • Develop strategic guidelines and recommendations to support key website functionalities including product launches, SEO, CRM, user experience (UX), and merchandising
  • Manage the SkinCeuticals Master website with IT partners, test (QA) and release ongoing production updates
  • Oversee optimizations and ecommerce roadmaps for local country digital channels including D2C e-boutique websites, content-only websites, e-retailers and mobile
  • Align with key countries to ensure global business objectives are executed, and ensure local goals are being considered and supported

Content Development

  • Create original website content including writing SEO optimized articles, product and brand copy
  • Collaborate with the Marketing category leads, Creative team and external content agencies to produce digital content including emails, videos, media banners, and brand imagery
  • Develop unique concepts and storytelling for consumers, medical professionals and distribution channels (ex. online pharmacies, social commerce e-retailers, etc.)
  • Monitor the digital landscape, providing timely and relevant news, trends, competitive analysis and best practices to drive new ideas for the brand globally and across countries 

Strategy & Analytics

  • Set and track against global digital KPIs and digital goals
  • Spearhead reporting and provide input in brand’s ongoing strategic vision

Ideal Candidate Should Have:

  • Knowledgeable in skincare, with a passion for science
  • Experience in copywriting, and developing concepts and briefs for web designers, photographers and videographers
  • Understanding of website functionalities and managing project/content management systems
  • Independent and collaborative worker, able to deliver within tight timelines
  • Good sense of initiative and strong in follow-up skills

Job Requirements:

  • Bachelor’s degree
  • 4-6 years’ experience
  • Proficient in Microsoft Office – Word, Excel, PowerPoint and Outlook
  • Knowledge of Confluence/JIRA or other project/content management systems
  • Knowledge of Sales Force Commerce Cloud (Demandware) platform a plus
  • Proactive; ability to self-manage projects, high level of organization
  • Excellent written, analytical and communication skills
  • Excellent project and time management skills; ability to effectively multi-task in deadline-oriented environment
  • Analytical proficiency and willingness to learn

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.