Функция: Разработка нового продукта

Тип занятости: Полный рабочий день

Место расположения: New York - New York

Страна/область: USA

Global Marketing Manager - L'Oreal Multi-cultural Beauty

 

Job: Marketing Manager

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

 

Overview: This position is responsible to drive brand growth by creating innovative go-to-market plans and developing new product panier. In addition, the marketing manager primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough products, communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand. 

 

Job Responsibilities:

 

New Product Development:

  • Define 3 year panier for Styling and Haircare
  • Research and define trends for the category
  • Influence other departments to meet brand development goals
  • Work with CMI to conduct extensive market research of the US market to decode consumer insights; identify trends and propose strategies
  • Own financial process for P&L impact of new products
  • Work with R&I and Development teams on reforms
  • Act as formulation and technology experts within category
  

New Product Launches:                                                    

  • Work harmoniously with cross-functional teams to develop collaborative strategies and foster a high performing team culture
  • Manage projects on time and proactively identify issues and work across cross - functional team to resolve
  • Ownership and responsibility for supervising entire go to market process across multiple launches- shopper, social, media, education, etc.
  • Participate in selling project to management at large
  • Generate long term strategic development
  • Collaborate with Creative to create launch materials including merchandising and sampling
 

Strategy & Planning:

  • Develop analysis and gather information to support plans / strategy development and help market recommendations that drive business results
 

Business Management:                                                                       

  • Develop and analyze business data, contribute to drawing conclusions, understand and begin to articulate category knowledge and the customer business cycle.
  • Conduct competitive analysis and market research
  • Analyze data from Nielsen to understand and interpret State-of-the-Business analysis
  • Meeting management

Financial P&L and Forecasting:                                                        

  • Pulling and analyzing sell-thru data
  • Perform Forecasting and consumption, shipment  & inventory analysis
  • Ensure forecast reflects promotional grid
  • Participate in cross functional discussions regarding forecasts
 

Promotions/Advertising / Media:

  • Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations

Job Requirements:

 

Education/Experience:

  • Related experience focused on quantitative data management and project management skills
  • Product development experience is highly desired
  • Consumer package goods or beauty industry experience is also highly desired
  • Experience working collaboratively with R&D on a new product or renovation
  • Experience successfully launching and managing a new product or renovation through its entire life cycle
  • Prior experience in Operational Marketing
  • Experience managing challenging projects that may not have been successful
  •  

Skills:

  • PC Proficiency (Microsoft Suite)
  • Project Management Skills
  • Rigorous quantitative data analysis skills
  • Prioritization & Organization Skills
  • Strong Interpersonal Skills (written and oral)
  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Strong appreciation for our business / sensitivity to métier
  • Must be professional and energetic with a positive attitude
  • Must be creative with an eye for beauty


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.