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Group Product Manager - Luxe Division

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Ho Chi Minh City

Страна: Vietnam

KEY JOB ACCOUNTABILITY

  1. Strategic planning
  2. Analyze consumer and market insights / competitors to define strategic 3 years marketing plan to achieve business target of growth and profit.
  3. Develop and lead annual marketing strategy to achieve business objectives.

2.     Portfolio management:  franchise/ product positioning, product mix, pricing strategy for total brand                        

  • Study customer insights/ competitor & market analysis to develop local relevant unique selling point and proposition                        
  • Take full responsibilities for product launch/ discontinue in collaboration with retail, education, logistic to keep the most productive portfolio                         
  • Forecast ownership to deliver SO target, growth and market share                    

3.       Brand communication management                           

  • Define strategic communication idea is relevant with local customer insights and brand equity                    
  • Take full ownership for IMC of international launches  (Social content, Retailtainment, Merchandising, Promotion) to drive sales & build brand equity                  
  • Coordinate with Retail, Education & Merchandising for retail excellence to achieve outstanding visibility, brand image and service                           
  • Propose media mix to ensure effectiveness & efficiency                
  • Build relationship with Press/ Partner for optimized brand value & visibility                          

4.     Digital champion                                          

  • Analyze consumer journey online to offline to select media touch points for assigned brand. 
  • Drive strategic  media plan (investment & content strategy) to drive brand awareness & engagement online and optimize for media efficiency
  • Lead execution for all brand digital campaigns on key platforms (Search, Social, Application/ CRM)
  • Monitor ROI & evaluate Reach/ frequency to constantly improve  effectiveness & efficiency.

4. Budget management

  • Manage PPP budget especially media, sample/tester/ GWP budget in line with brand strategy & PNL.
  • Coordinate with Merchandising & external partner to monitor & ensure budget spent effectively & efficiently.

5.     People development

  • Contribute to build and develop strong team spirit.

KEY COMPETENCIES

  1. Strong background in marketing
  2. Excellent analytical skill and critical thinking
  3. Strong people leadership
  4. Good Digital expertise
  5. Strong sense of beauty and passion about beauty industry
  6. Entrepreneurship, collaborative mind-set.