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International eCommerce Manager for Stylenanda

Сфера деятельности: Sales & Business Development

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Seoul

Страна: South Korea


Define online go-to-market strategy and develop business in new territories

- Prioritize to South East Asia in 2020

Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web. (Pure Players such as T-Mall Global, Lazada, Shopee, and E-Retailers)

- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective

- Drives relationship with partners to ensure synergies between the brand’s own digital activities and those of the retailers/ pure players

- Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase

- Works closely with marketing to define the consumer experience and e-merchandising

- Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)

- Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies

- Ensures that the brand presence and journey online is consistent with overall brand standards and strategy

- Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site

- Scale direct to consumer online sales

- At least 5 years of experience eCommerce planning and operations, Must demonstrate a good understanding of eCommerce (International business development experience preferred)
- Previously managed direct E-retailers and PurePlayers Businesses
- Strong interpersonal skills / analytical Skills
- Comfortable in communicating with different nationalities and different cultures 
- Fluent in both Korean and English