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Japan Brand E-Business Manager / Coordinator (LUXE)

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Tokyo

Страна: Japan

KEY RESPONSIBILITIES


  *Implement the E-commerce Mgr/Director strategy: In respect with the brand / division model, increase brand’s online & multi-channels  turnover, setting out the distance-selling strategy for a given clientele, ensuring incubation of new businesses & brand growth in the business market (e-commerce, m-commerce…), in line with brand’s identity and objectives
  *Drive sales, ensure profitability and growth of the brand e-boutique, e-retail and e-tail sites
  *Work closely with Brand teams for E-boutique, and E-KAM and also E-Retailers/E-Tailers for Indirect EC business to build a strategy to optimize each EC channel using all levers (media, search, social, partnerships…) and ensure cross-channel synergies
  *Collaborate with other Digital team members (Other brand rep., CRM team, UX & Acquisition mgr.) to work efficiently and effectively.
  *Optimize site ergonomy, on-line assortment, e-merchandizing strategy: catalog, trade, promos, testing, new parts on the site, … in link with the marketing plan
  *Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) for online channels and provide data expertise to deploy & adapt the strategy*
  *Track and measure site & Business performance  to increase programs ROI
  *Track and measure customer satisfaction (NPS, Consumer comment, Review)
  *Facilitate technology, tools and partners deployment to improve platforms and functionalities, working closely with IT and related teams
  *Ensure branding on Indirect e-business touchpoints, collaborating with Digital team and Brand teams
  *Responsible for assignments other than brand E-Business (e.g. Webmastering, Media, CRM, depending on job allocation within the team and individuals’ expertises)
  *In case of Manager, completely be the window for the brand team and related parties, unless any urgent issues occur. In case of Coordinator, be the window under the supervision of E-Business Manager for the same brand

RELATIONS


  *Partner closely with Brand, Digital & CRM teams in country
  *Partner closely with Regional & Local IT teams
  *Partner closely with Regional Digital team
  *Partner closely with E-Retailer and E-Tailer, with support from E-KAM

CORE Skills & Experience


  *More than 3-year experience in E-commerce (managed E-business for a brand or in an         ageency that managed it long-term for a brand)
  *Strong communication skill in English with various parties
  *Experience in E-Business user experience and user interface
  *Experience across multiple Digital channels including search, social, email, display, video etc.
  *Experience working with IT teams in digital platforms plus
  *People/Team Management experience plus
  *Sensitivity toward details
  *Agility and flexibility in complex situation
  *Strong interpersonal skills
  *Highly collaborative personality
  *Luxury business fit and understanding