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Japan PR Coordinator (CPD MBNY)

Сфера деятельности: Communication

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Tokyo

Страна: Japan

Job Description

Lead the development of the Maybelline NY PR strategy in Japan
strategy and the local business strategy for the brand 
 * Operate the communication strategy
 * Planning PR campaign to maximize the buzz on digital
 * Consumer engagement across online channels and maximising our influencer network.
 *  Contribute the brand media strategy with all relevant media participants (women's and professional magazines, television, radio, internet etc.) to achieve 360 degreed communication including new media, SNS, etc.
 * Increase the brand awareness
 * Develop relationship with Influencer
 * Work closely with the Product marketing team and the IMC team to develop a consistent consumer journey as part of Product launch campaigns . 
 * Develop media relations and external networks (not only publishers, writers, celebrities etc.)
 * Deliver brand message to consumer through various medias
 * Represent and be the brand spokesperson for external targets including celebrities, socialite and bloggers
 * Organize major brand events
 * Maintain and protect the brand's reputation, anticipate and manage crisis
 * Be aware of the latest consumer trends (Beauty, Fashion, Consumers, etc) and share the knowledge with the team

 Must Have Aspects

 * Minimum 3-5year experience in PR related job or related company such as Ad agency, experiencing in cosmetics,fashion, jewelry or consumer product brands
 * If not, then it will depend on the personality and communication ability to fit to PR job
 * Excellent interpersonal skill, editorial communication skill, presentation skill both in Japanese and business conversational level of English
 * Project management skill (strong planning and execution skill)
 * Think out of box type
 *  Basic and useful knowledge of the media, up-to-date media trend and social networks
 *  PC & Microsoft Office skills

Preferred Qualification

 *  Ideally cosmetics background
 *  Knows well digital PR and marketing
 *  Global company experience, with excellent communication ability in both Japanese and English