Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: Tokyo

Страна/область: Japan

Job Description

 * Plan, develop, design and manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.
 * Define and Enhance the Brand Social presence in accordance with the Brand’s image
 * Select the best platforms for social media presence, i.e. Facebook, Instagram, WeChat, Line, Forums, Blogs etc.
 * In collaboration with Marketing, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data
 * Keep up to date on social media trends and best practices educating internal and external stakeholders
 * Interact with consumers in social media channels using social media management software and related tools, including forums
 * Trigger conversations on social media channels with daily, weekly content planning
 * Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders
 * Work cross-functionally to develop appropriate content, if required
 * Manage the Social and Community component of digital marketing campaigns
 * Produce social media listening and engagement reports
 * Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance
 * Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction

 Must Have Aspects

 * 5 - 8 years experienced in Online Community Management
 * Experience in actively managing a brand or company's social media programs
 * Knowledge of top social media platforms including usage, demographics and marketing opportunities
 * Knowledge of social media best practices and legal guidelines
 * Proficiency in data analytics
 * Working knowledge of SEO and PR