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Junior Marketing Associate - SkinCeuticals Digital, CRM, Email and Customer Data Activation

Сфера деятельности: Digital

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

Job title: 12 Month Internship: SkinCeuticals Customer Data Activation


Division: Active Cosmetics Division


Location: 10 Hudson Yards New York, NY

L’Oreal USA is looking for an eCommerce Customer Analytics Intern to support the Active Cosmetics Division which includes La Roche-Posay, Vichy, Dermablend, SkinCeuticals, & CeraVe. The role is responsible for reporting and analytics for Data Driven Marketing, including establishing email and SMS KPIs and reporting. This position will play a key role in identifying key insights with supporting data for existing initiatives, as well as utilizing data-driven recommendations to support growth in our CRM strategy. This is a key role that is one of the cornerstones of our company’s long-term vision and strategy. Among key success benchmarks for this role is to impact various metrics and generally provide a more relevant experience to our customers. The ideal candidate will have a strong understanding of CRM metrics including email marketing, mobile marketing and web marketing. This role will report directly into the Consumer Data Activation Lead of SkinCeuticals US.


RESPONSIBILITIES


ANALYTICS:

  • Own all email and SMS metrics tracking for internal corporate reporting purposes
  • Conduct deep-dive analyses and design analytical initiatives that drive engagement and monetization
  • Distribute monthly email & SMS performance reports for SkinCeuticals
  • Stay abreast of email best practices
  • Ad hoc requests from CDMO & wider digital team


SKILLS

  • Highly analytical individual with excellent understanding of data management and ability to use Excel to organize data, create reports, and deliver meaningful insights & recommendations
  • Solid understanding of customer marketing tactics (email, sms etc.) and metrics
  • Experience with a CRM System is a plus (Salesforce Marketing Cloud / Exact Target experience is a plus) [not required]
  • Experience using Google Analytics, Coremetrics or other similar business intelligence tools is a plus  [not required]
  • Excellent written, analytical and communication skills
  • Excellent project and time management skills; ability to effectively multi-task in deadline-oriented environment


QUALIFICATIONS

  • Must have graduated within the past 12 months
  • Exposure to beauty/lifestyle and/or luxury/fashion retail a plus
  • Very advanced proficiency in using Microsoft Excel. Strong skills in PowerPoint
  • Bachelor’s degree in an analytical discipline with related work experience in digital and data analysis, ideally with previous experience in an agency setting


#DDIR


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.