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L'Oréal Travel Retail Americas - Product Brand Manager Ralph Lauren, Diesel, Cacharel

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Miami, FL

Страна: USA

WHO WE ARE

 

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

  • Most Innovative Companies - Fast Company, 2023
  • Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
  • Top 25 World's Best Companies - TIME, 2023 
  • Top Companies for Executive Women - Seamount, 2023
  • Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

 

About Travel Retail

Travel Retail Americas oversees all Travel Retail operations across the Americas (over 900 points of sale) including airports, cruise ships, airlines, downtown duty-free stores, and border stores.

 

A DAY IN THE LIFE

 

 

This strategic role will drive growth for Ralph Lauren, Diesel and Cacharel within Travel Retail Americas, with the overall responsibility to develop and ensure execution of strategic marketing plans in line with the brands vision. You will be the driving force behind transforming the Ralph Lauren strategy, accelerating market gains, and captivating new consumers. 

 

Responsibilities:

 

  • Portfolio Management: Define brand vision, manage portfolio, product lifecycle (launches, discontinuations), optimize pricing, monitor sales performance, and maximize profitability.
  • Launch Excellence: Lead 360° product launches, from conception to execution, including market analysis, forecasting, and implementation of impactful marketing mix strategies across IMC, digital and retail channels. 
  • Forecast and promo planning: Collaborate with the supply chain and commercial teams to align forecasts with the marketing strategies and client demands, ensuring inventory levels are optimized. 
  • Pricing: Conduct semi-annual pricing analysis, assessing internal and competition prices in TRAM and LMs, profitability and recommended pricing structure to suggest new prices ensuring MS% growth while contributing to valorization.
  • Internal & External Presentations: Prepare and deliver impactful presentations to internal stakeholders and key clients. Ensure alignment and understanding across various teams within the organization.
  • Consumer and Market Insights: Collect and analyze insights for the category and share findings with the zone to ensure the consistency of new product developments with the region’s needs.
  • Monitor the retail strategy: Working together with the Retail, Digital, and Education teams to build strong go-to-market strategies.  

 

WHO YOU ARE

 

You are a passionate and driven marketing professional with a proven track record of success in the industry. You thrive in a fast-paced environment and possess a strategic mindset, with a strong understanding of consumer behavior and market dynamics.

 

Required Qualifications:

  • 3-6 years marketing experience required.
  • 2+ years in operational marketing or similar role
  • Experience successfully launching and managing a new product or renovation through its entire life cycle.
  • Proactive, ability to self-manage projects, ability to overcome obstacles independently.
  • Communication skills: be able to articulate clear messages and strategies. Also, to liaise between different departments and participate in senior level management discussions.
  • Leadership skills: ability to lead, motivate, and foster relationship with cross functional partners.
  • Knowledge of beauty industry, TR Americas is a plus
  • Strong written, oral, and interpersonal communication skills 
  • Adaptability in a rapidly changing environment 

 

Preferred Qualifications:

  • Advanced Degrees
  • Relevant Industry Certifications 
  • Soft Skills if applicable (i.e., project management, communication, time management, detail oriented, etc.)

 

YOUR FUTURE TEAM

 Join the leading category in Travel Retail Americas, a team of 4 people, where you'll tackle complex challenges and be at the forefront of the Americas Strategy with our business partners by analyzing, recommending, forecasting, briefing, and implementing new launches & exciting new campaigns. You will play a crucial role in shaping the future of our brands in the Americas.

 Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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