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[L'Oreal Korea] CRM Director

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Seoul

Страна: South Korea

Luxe Division CRM Director

[JOB SUMMARY]
  • Bring a strategic vision and lead the 2-year transformation roadmap towards consumer engagement and data-driven marketing
  • Align Brands on short term priorities and lead the renovation of Brand CRM programs

[CORE WORK ACTIVITIES]

Plan
  • Guide the brand loyalty programs both on and offline: recommendations on priorities by brand, optimization of yearly calendar activation, customer segmentation and budget allocation.
  • Plan and deliver local CRM strategies across the brands encouraging customer retention and customer loyalty.
  • Customer Journey Mapping - analyze touch points with the Brand and maximize commercial opportunities
  • Partner and collaborate with cross-functional teams, including IT, CDO team, marketing, eCommerce and sales for a seamless Omni channel approach

Explore and Implement Division-wide CRM approaches 
  • Deliver the group’s CRM tech on time and to budget adhering to local specificities
  • Implement and optimize the group’s CRM platforms, ensure it works across the organization and captures all required information 
  • Manage and monitor data acquisition strategy in line with Group recommendation, optimize data acquisition via constant improvements
  • Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors
  • Manage project budgets. Set clear KPIs to ensure campaign assessment

Retail consumer experience Business Process Ownership 
  • Define business processes across retail system touch points used for acquiring consumer data 
  • Manage the implementation and strategy of POS digital tools to drive consumer in-store experience 
  • Ensure Luxe business priorities are properly aligned with relevant IT stakeholders and enablers
 
Management and Maintenance of internal, 3rd party CRM systems
  • Product owner for CRM IT ecosystem, including 360 offline and online consumer journeys
  • Third party owner for Customer Satisfaction Survey, Segmentations, CRM studies

[Qualification]
  • 10+ years of relevant professional experience in of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance. 
  • Ability to work across functions and exert influence outside of formal reporting lines 
  • Strong business acumen 
  • Excellent verbal and written communication skills
  • Strategic and innovative thinker
  • Project management experience 
  • Loyalty program experience a plus
  • Major of Statistics is preferred
  • Education: University graduate
  • Years of experience: 10+ years          
  • Language: Fluent in both Korean and English
  • Other Skills: Proficient with Excel, SQL, SPSS, any other analysis tool