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[L'Oreal Korea] eCom Performance Marketing Manager

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Seoul

Страна: South Korea

Luxe Division_eCommerce Team_eCom Performance Marketing Manager

This role mainly consists in analyzing the eCom performance efficiency of the entire e-Activity, establishing and continuously measuring KPIs, and contributing to enhancing the performance and efficiency of eCommerce business with data-driven approaches and skill sets. Ultimately, it provides a deep understanding of ebusiness and creates an eCom investment optimization process and applies it to the LD e-Business. Therefore, they are familiar with the digital tools that measure them, and require the technical experience they have dealt with.

  • Set-up eKPI criteria and measurement tools (eCom KPI dashboard) following Zone guidelines.
  • Continuously optimizes Ecommerce activities to improve ROI in whole eChannels (eRetailer, PP, eBTQ, new channels, etc.,)
  • Recommended to analyze and optimize the eCom media(On-site media, External Digital media, paid search AD and SEO) cost efficiency (ROAD, CPC, CTR, etc.,)
  • Working with eKAM, Corp. Digital Team and digital related functions mainly to provide guidance on the success criteria
  • Find and test and learn moments in new e-Channels and trends
  • Management for eBTQ & eCom KPI according to eCom business required

  • Performance Analysis Technology
This role includes significant analytics, including budget estimation and allocation, targeting and segmentation, performance evaluation on each channel, and campaign performance forecasting.
  • Strategic skillset
Should include responsibility for the strategic direction of various marketing channels. 
  • Decision Making Skills
A successful Performance Marketing Manager is an independent decision maker. She or He must prove that she or he has a thorough understanding of key performance metrics on various channels. High momentum with fast decision-making technology will help coordinate and execute large campaigns.
  • Technology in Digital Tools
Performance Marketing can only be mastered through hands-on experience and exposure to different levels of campaigns using different advertising platforms. The Performance Marketing Manager must master the following:
  • Mainly used tools
GA, EDGE, DOMO, Power BI, other internal digital measurement tool and other digital performance analysis tools

  • University graduate
  • 10+ years of experience
  • At least 7+ years of experience in eCommerce performance marketing, e-data analytics and eKAM
  • English speaking is preferred 
  • Computer skill proficiency : MS PPT, Excel, Word (Any other e-commerce KPI tracking system or dashboard is preferred)