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CRM Manager

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Melbourne (Victoria)

Страна: Australia


  • Partner with Brand Teams and our agencies to strategise, plan and implement local CRM campaigns and projects that integrate with the broader digital strategy
  •  Manage and monitor data acquisition and engagement initiatives in line with Group recommendation, with a focus on email marketing, personalised journeys and triggers. This spans across both B2B, as well as D2C.
  •   Drive a data-driven mindset and leverage data to define strategy and drive a range of targeted initiatives, including omni channel campaigns and precision marketing.
  • Analyse touch points with CRM and Brand Teams to optimise commercial opportunities and digital marketing ROI.
  • Ongoing management and development of our CRM systems and infrastructure that is central for the organisation, ensuring robust and best practise systems and processes
  • Conduct post campaign reviews
  • Drive key CRM projects defined, to support ecommerce acceleration
  • Upskill and transfer digital knowledge to broader marketing teams
  •  Act as a strategic business partner to various levels of stakeholders across the business divisions.


  • Have tertiary qualification in Marketing, IT or related field
  • Previous experience in a similar role or a Digital marketing background
  • Previous experience with CRM systems, Salesforce Marketing Cloud is highly desirable
  • Previous technical experience working on CRM integrations and projects
  • Strategically minded
  • Strong presentation skills
  • Interpersonal skills to build relationships and collaborate with various levels of stakeholders
  • Proven data and analytical skills
  • Strong time management and organisational skills
  • Solutions focused approach, with the ability to multitask and prioritise
  • Capability to thrive in a fast-paced, ever changing environment
  • Ability to think proactively and look for solutions
  • Cost & budget management experience


  • Great salary package with various corporate and staff discounts and profit share
  • Great St Kilda Road Location with onsite gym, café and staff shop
  • Corporate & Staff discounts as well as annual product allowance to use


L’Oréal Australia is part of the L’Oréal Group – the world’s largest pure beauty company with over 100 years of history and experience. We are a passionate team in a growing market, working to deliver our mission of Beauty for All through our local portfolio of 25 brands.

L’Oréal was founded by a scientist and we have always focused on cutting-edge research and innovation. Our innovation now also centres around the opportunity that the worldwide digital transformation provides and we are leaders in connecting beauty and technology.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial spirit, Open-mindedness, Quest for excellence and Responsibility.

L’Oréal is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability.