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Online Brand Manager

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Melbourne (Victoria)

Страна: Australia


•Building and executing the brand online strategy to meet consumer expectations and drive commercial opportunities

•Constructing content and marketing activation plans for e-retailers, pure players & brand website, with the objective to influence retailers and gain synergies between brand digital activities, content strategy and e-retailer strategies 

•Ensuring consumer trends, insights, path to purchase and behaviours (online and offline) are integrated into decision making

•Monitoring the state of market, consumers and competitors by reviewing e-business market information on mergers, acquisitions, launches, trends and through regular e-store visits and assessments

•Tracking trends and acting on insights to optimise SEO & SEM

•Collaborating with brand team members to facilitate the conversion of KPI’s, delivering clear objectives (digital and data collection based) and providing insights to help with decision making and improve user experience

•Collecting, analysing and interpreting information derived from all data sources to generate insights, track ROI and make constructive strategic decisions and recommendations to management


ABOUT YOU

•You have previous experience within an ecommerce/digital brand manager role within a similar environment

•You will have high level of attention to detail and accuracy, with excellent communication skills

•You will be able to work within budgets and tight deadlines 

•You will have great analytical skills to provide accurate and on point reporting 

•You will be adaptable to a fast paced environment with a readiness to learn 

•You will be able to demonstrate initiative, great interpersonal skills, work well in a team


ABOUT THE DIVISION

Our 'high street' division, Consumer Products Division, offers a wide range of colouring, hair care, make-up and skincare brands through main retail channels such as supermarkets and chemists with brands like L’Oréal Paris, Maybelline, Garnier, NYX Professional Makeup & Essie.