Функция: Коммуникации

Тип занятости: Полный рабочий день

Место расположения: Shanghai - Shanghai

Страна: China

Asia Scientific Communication Head

Professional Field: Communication / Science / Innovation

Specialization: R&I Scientific Communication

 

KEY JOB ACCOUNTABILITIES:

To reinforce L'Oreal R&I image of excellence at the local level

To contribute to L'Oreal Group’s reputation in the field of Innovation

In line with the Asia R&I strategy

Define communication plans for local stakeholders (science, business, NGOs, press, authorities, providers, consumers) and implement integrated communication on major events: congresses, innovation launches, partnerships, exhibitions, awards...

Manage media relations, including new media:  identify key publications/journalists

Take part in the definition of the Asia corporate communication strategy: innovation, excellence, pioneer

Support and advise the key R&I experts with regard to corporate scientific communication topics:

Prepare for interviews (including media-training). Advise for internal and external speeches

Provide constant monitoring of R&I exposure to the press, NGOs, KOLs


Relay corporate R&I Communication for the Asian hub:
Develop internal communication tools / major events to be deployed 
Support Crisis and Issues Management:
Prepare potential responses
Budget reporting:

KPI's

  • Visibility, R&I reputation with Corporate communication team
  • Quality of the interviews, internal and external speeches - Quality of the preparation (key messages, Q&A…)
  • Image & visibility of principal R&I experts
  • Information cascading
  • Implementation of international recommendations in the zone


TECHNICAL & PROFESSIONAL COMPETENCIES REQUIRED

  • Scientific depth including modern communication capability
  • Master's or PhD preferred with laboratory experience
  • Strong understanding of business / R&I stakes and knowledge of key stakeholders
  • Editorial and excellent oral communication skills
  • Mastery of content development for all supports: print, pictures, video …
  • Good knowledge of media relations management:
    • Communication supports
    • Digital and social media
  • Familiar with search engines