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Brand Business Lead

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Beirut

Страна: Lebanon

KEY JOB ACCOUNTABILITIES

Defines and steers the country strategy for the category consistent with the international brand positioning and the country’s priorities to contribute to continued growth for the brand and the consumer relationship.

- Defines the strategic orientations and the 3-year marketing plan for the category, monitors the portfolio

- Manages the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs

- Implements new launches and marketing mix strategies and creates the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines

- Mobilizes and collaborates with other departments and partner agencies to build broader business strategy

- Monitors the local adaptation of communication materials

- Makes recommendations to management on the category based on one’s expertise of the consumer, market and competitors

- Manages budget and sales forecast for the category

- Builds, develops and manages a strong and talented team, trains them and develops their marketing expertise and know-how

- Owns the brand patrimony, guarantees the brand identity and ensures that all actions are in line with the sense of purpose while nourishing the brand

- Monitors the retail strategy working hand-in-hand with the retail and education team and monitors the proper implementation of retail materials

- Defines and monitors media plans, implement promotions and ensures implementation of trade marketing plan

PROFESSIONAL & TECHNICAL COMPETENCIES

MARKET & CONSUMER INSIGHT

• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT
• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP
• Creates collaboration for bigger success
• Shares & leverages best practices