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Performance Media & Advocacy Lead

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Petaling Jaya

Страна: Malaysia

  • Focus on recruitment strategy, acquisition of new customers and media engagement
  • Advocacy strategy and performance (KOLs etc)
  • Supporting across brands to optimize and respective media planning by working closely with brands on their campaigns media buy, planning, etc.
  • Oversee division level and maintain dashboards for Performance marketing & Advocacy – Google SEM, SEO, Shopping Ads, Facebook Ads, video, KOLs
  • Identify methods to maximize ROI with branded content for conversion to sales by focusing on how we can integrate all our assets – paid, owned and earned to optimize performance
  • Work with agency to understand performance campaigns and act as consultant for all brands in terms of driving media spend efficiency