Сфера деятельности: Sales
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: Pasig City
Страна: Philippines
Summary
We are currently looking for a Senior Category Manager to develop category strategies by closely tracking and analyzing category performance as well as brand 'business drivers' in both online and offline channels.
Key Responsibilities
- Enriches the commercial negotiation power grounded by category & shopper knowledge.
- Be the expert in category insights; synthesizing all CMI reports and panel data to provide consumer insights by category
• By analyzing Shopper, Retailer & Market Insights
o Understands the Shopper Journey, Shopper Behavior & Purchase Decision Tree
o Identifies new retail trends & understands Cross Channel Shopper: Online + Offline
o Understands retailer performance, opportunities, KPIs and anchor all plans around that
• By formalizing market and performances reviews
o Analyzes market trends and growth leverages of the category
o Analyzes competition moves of the category
o Synthesizes shopper/callback/PoS study in order to build “shopper insight”
o Synthesizes an objective category strategy
o Formalizes the category market review and presents to customers
- Partners Marketing & Commercial to develop the strategy, action plans and growth of the category
• Formalizes mid-terms division strategy (growth axes and commercial leverages)
• Consolidates the P&L of the category vision
• Supports the KA teams in development of the activity for the category
• Recommends solutions in cases of an answer out of the L’Oréal guidelines for a promotion
- Initiates, coordinates and follows up on category projects
- Develops shelf space for the category & proposes category assortments recommendations
• Consolidates and follow up on performances of the shelf space of the category
• Develops shelf category strategy in order to improve division’s category shelf space
• Recommends assortment based on thorough analysis, brings to the KA team the best category assortment recommendation, in line with Commercial & Marketing strategy
Requirements
- At least 8 years of experience in consumer goods category management
- Experience in ecommerce or beauty category will be an added advantage
- Possess strong analytical and stakeholder management skills
