Who are we?
We wake up every morning because there is excitement in knowing that everyone we work with has a tremendous impact on a larger vision. We empower billions of people to be the canvas for self-expression inspiring confidence and self-belief every day. When they feel good, we feel good. It's contagious! That’s why we surround ourselves with other 86,000 L'Oréal driven thinkers and doers to spark innovation and build a true leading brand powerhouse offering beauty for all across 36 international brands and 150 countries.
When we create a product or experience that makes our hearts beat faster, we know we’re onto something. Something that will win the hearts and minds of another billion.
What are we looking for?
Define and steer the country strategy for the category consistent with the international brand positioning and the country’s priorities to contribute to continued growth for the brand and the consumer relationship
Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue)
Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs
Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors
Manage PPP budget and sales forecast for the category
Effectively prepare clear messages to present to senior management
Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how
Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan
The ideal candidate should have:
- At least 4-6 years of working experience in operational marketing
- Regional (South Asia) exposure in personal care category
- Identifies market drivers and translates trends and consumer knowledge into meaningful insights
- Thinks brand strategy and imagines disruptive products & services
- Develops integrated campaigns that work and integrates retail & shopper expertise
- Delivers excellence with agility and rigor and integrates sustainable, business consciousness
- Creates collaboration for bigger success and shares & leverages best practices
Why should you work for L’Oreal?
L’Oréal is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics and responds to the diverse needs of consumers the world over. Visit us to know more.
Watch the video below to find out how it is like working for L’Oreal!