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Activation Training Manager - ACD - Ireland

Сфера деятельности: Sales & Business Development

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Dublin (Leinster)

Страна: Ireland

The Active Cosmetics Division  has enjoyed double digit growth for 10 years and now contributes 12% of L'Oréal UKI numbers, consistently delivering 50%+ contribution to growth over the last 3 years. In 2020 we are currently the only division in the UK and in Europe who can boast performance of +24% to budget year to date and +39% year on year. All this has not happened by luck alone, we were already tracking considerably ahead on our e-commerce participation (was 28% in 2019) which gave us the springboard to rocket this channel way beyond our target when COVID hit (currently tracking at 50% year to date). The good news doesn’t stop there, we were the only brands to keep promotional activity on sun in Boots and our Superdrug store distribution has continued to expand even during lockdown enabling positive performance despite very challenging circumstances We are obsessed about the integrity of our brands which are  co-developed, recommended and prescribed by health professionals, including dermatologists, paediatricians, cosmetic doctors and pharmacists around the world. There is plenty of further opportunity to grow through unlocking new consumers and new distribution, but the long-term success of our brands will come from doing this carefully, maintaining our category approach.

Training Activation Manager UKI

[Based in Ireland]

L'Oréal is seeking a dynamic, experienced and innovative Training Activation Manager to shape the future success of education for La Roche-Posay, Vichy and CeraVe . This is a really exciting role with an opportunity to influence and inspire people as well as working with amazing experts in the field of dermatology and skin science to push the boundaries and deliver on an impactful education strategy for pharmacies across the UK and Ireland. 

The Activation Training manager is accountable for creating engaging materials to be use by field education teams both on and offline along with educating new and existing clients on brand knowledge, science, products, and sales techniques. Reporting to the Education Manager, the Activation Training Manager will be responsible for leading advocacy programs for skincare advisors 
and supporting National Account Managers land training projects for their retailers.  

  • Define the education strategy in line with the overall brand strategy 
  • Adapt the strategy to each channel:  Pharmacies, E-retailers, DTC
  • Proposes strategic actions : budgets investments, ROI analysis through KPIs
  • Drive the digital transformation of the education department
  • Pivot the education from face-to-face to virtual training
  • Support & upskills the training team
  • Write and adapt training materials ranging from brand trainings for live face to face seminars &  virtual training sessions to express training documents and workbooks   
  • Take insights from the international education team, local marketing and communication teams and turns them into exciting and engaging courses & materials
  • Tailor presentations depending on audience and account
  • Works closely with head of education and NAMs to influence large accounts on their category and brand training strategies 
  • Continue to embed and drive engagement with e-learning platform 
  • Lead VIP advocacy programmes
  • Manages training social media accounts
  • Supports live streaming for brands social media accounts  & e-retailer accounts 
  • Personally delivers training seminars and live events [ IRE ONLY]   
Education and content

  • Develop the Education strategy and annual plan aligned with the brand strategy and marketing plan
  • Determine the education plan by channel (these programs can include face-to-face, events, digital or in store education)
  • Track education performance through local KPIs and monitor results monthly
  • Activate global content and develop local ones when relevant on our digital platform
  • Train education teams on new modules / NPD, engage sales & marketing teams around education
  • Keep an eye on competition and report qualitative feedback from the field
  • Ensure development of expertise and know-how
  • Work in collaboration with Education Manager and digital team to identify new ways and formats to train & engage our accounts / consumers 
  • Test and learn with clear KPIs, adapt the content and format consequently
  • Support field trainers on their transition to use more digital tools and become “in house” influencers
  • Strong presentation and communication skills
  • Strong content creation ability
  • Excellent attention to detail 
  • Budget management 
  • Experience in organising and delivering events
  • Strong organisational skills
  • Creates strong and trustworthy relationships 
  • Knows consumer profiles and transmits consumer centricity
  • Fosters empathy

Key Skills
  • Innovation
  • Entrepreneurship
  • Act & lead with human sensitivity
  • Manage complexity
  • Achieve results with integrity
  • Interact effectively
  • Sensitivity to the metier
  • Background in healthcare and/or beauty industry
  • Strong knowledge in skin and cosmetic science