Professional Products Division
Assistant Digital Engagement & Comms Manager
The Professional Products Division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair, skin and nail products. The 8 brands within this division are L'Oréal Professionnel, Redken & Pureology, Kerastase & Shu Uemura Art of Hair, Matrix & Biolage and Pulp Riot. Our brands have made us the world leader in professional beauty products and one of the most dynamic places to pursue your career in the UK and worldwide
The Assistant Digital Engagement & Comms Manager will be responsible for the following:
•Work collaboratively with Senior Digital and Communications Manager, and the entire marketing team to develop brand and product communications strategies
•Secure regular coverage across digital and social platforms, ensuring a substantial year on year increase to drive increased brand awareness and engagement
INTEGRATED MARKETING COMMUNICATIONS & STORYTELLING INNOVATION:
•Build monthly brand stories monthly and leverage seasonal calendar to secure coverage using internal studies, consumer research and market trends.
•Work collaboratively with marketing teams on campaign ideation and execution for all NPD launches, managing all creative executions and animations
INFLUENCER TALENT & MEDIA ENGAGEMENT:
•Identify new rising talents and most brand-relevant creators & advise on high-impact partnerships
•Cultivate and strengthen relationships with print & digital media and creators within the UK
•Support in strengthening relationships with key clients & pro ambassadors
•Manage day-to-day press inquiries, proactively pitch press stories and product award applications
NEW PLATFORM ENAGEGEMENT:
•Become an expert in social platform engagement & integrate new platforms insights into IMCs
EVENTING & PARTNERSHIPS
•Lead concepting and production of offline events, leveraging key client partnerships to drive the professional difference
•Ideate, propose and execute brand partnerships through physical eventing or digitally-led activities (both within beauty and wider opportunities relevant to brand tribes)
ANALYTICS & ADMIN
•Lead creation of all press materials including press releases, data and insights reports, reactive sell-ins based on industry and popular culture moments
•Lead on all coverage & activity reporting on the brand, sharing with the wider team
•Become an expert on performance measurement tools, uncovering insights via analytics
•Showcase advocacy leadership as part of the Communications Tribe
•Passion for beauty and a natural interest, knowledge and experience of working with influencer communities and social engagement.
•Previous experience working in Beauty PR or digital engagement with existing influencer, agent and press contacts.
•Excellent interpersonal skills, strong creativity, written and verbal skills with an eye for detail.
•Experience of content production, apps, working with agencies to deliver ideas & production.
•Excellent digital media landscape knowledge.
•Strong time management and organizational skills.
•Able to work under pressure in a past paced, dynamic environment
•Team player, collaborative spirit, solution-oriented mindset
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.