L’Oréal is one of the world’s largest consumer goods companies, manufacturing and selling a wide range of beauty products for both women and men. Based in France, it was founded in 1909 by a chemist named Eugene Schueller. It now operates in around 130 countries around the world, and achieved turnover of €20.3b in 2013.
The Professional Products Division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair, skin and nail products. The 10 brands within this division are L’Oreal Professionnel, Mizani, Redken, Pureology, Kérastase, Shu Uemura Art of Hair, Matrix, Essie Professional, Decleor and Carita. Our brands have made us the world leader in professional beauty products and one of the most dynamic places to pursue your career in the UK and worldwide
The Professional Products Division (PPD) of L’Oreal UK is seeking a strategic, digital-native with a passion for the beauty industry. Working within the Business Transformation team, and working closely with the UK’s corporate digital team, you will lead the B2B data vision & strategy for the Professional Products Division; implementing the foundations and architecture to create a single customer view across all B2B and B2C touchpoints.
CRM and Data Manager PPD
•Lead the data vision & strategy for the Professional Products Division; implementing the foundations and architecture to create a single customer view across all B2B and B2C touchpoints.
•Efficiently manage stakeholders from all business functions including brand digital managers, marketing, IT, sales, education, legal, finance, treasury, SD as well as global business counterparts in the successful coordination and project management of divisional priority projects.
•Collaborate with international teams; test piloting global initiatives, collate feedback from local teams and share learnings, best practices and KPIs with global counterparts to inform global strategy.
•Work closely with the B2B ecommerce manager to co-lead the planning, build, setup and deployment of the behavioural campaigns in Salesforce Marketing cloud for our B2B online ordering tool for salons.
•Work closely with sales, marketing, customer care and wider digital teams to ensure campaigns are aligned together and respond to business needs.
•Use insight and data to adapt campaigns content and frequency to deliver truly relevant and personalised experiences throughout all communications.
•Build the database of B2B contacts and in agreement with legal team, ensure preference centre and communication are compliant with regulation and best practice.
•Collaborate with international and local education teams to pilot the global online education roadmap and lead the acceleration of our online education, content hub and community management platform for hairdressing professionals with the aim to make it the no.1 inspiring learning destination for this audience.
•Project manage the local rollout of the global online education roadmap, collaborating with all business functions including education, marketing, finance, IT and SD; facilitating regular steering committees to align on priorities and obtain sign off from key decision makers.
•Collaborate with Founders Factory’s startup to support them in their product roadmap and relationship with L’Oreal business partners, delivering data and insights on startup performance for the benefit of both L’Oreal and L’Oreal salon customer business.
•Strong communication skills at all levels
•Experience of building relationships with clients
•Experienced in Microsoft Office Packages, namely PowerPoint, Outlook and Word
•Passion for the haircare/ skin care industry
•Strong organisational skills
•Diplomacy and patience
•Ability to work in a ever changing & demanding environment
•An extensive experience in successful CRM management within a retail /multi-channel environment
•Strong understanding of customer relationship & loyalty management, data management & customer lifetime value
•Effective stakeholder and influencer management
•Ability to identify trends and patterns in data
•Preferable experience in marketing cloud, journey builders and other Salesforce tools.
•Thorough knowledge of direct marketing; both theory and practice: testing, segmentation and targeting; campaign management, campaign analysis and customer profiling.
•Commercial and financial acumen.
•The ability to critique communications/creative work & an understanding of how it contributes to ROI.
•Understanding of data and databases (customer behaviour and expectations), of data protection legislation and application.
•Test and learn mentality with strong analytical and organizational skills
•Proactive & detail oriented, experienced managing multiple priorities, while working under strict deadlines
•Comfortable in delivering presentations , working with multiple business stakeholders & managing agencies
•Driven to succeed in a fast paced environment