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Category Development Manager

Сфера деятельности: Sales & Business Development

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: London

Страна: United Kingdom

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.


Consumer Products Division

The Consumer Products Division’s mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, pharmacy’s and retail stores). The division is the spearhead of the group’s quest to win over a further billion consumers. The Consumer Products Division includes popular brand such as L’Oréal Paris, NYX, Mixa, Garnier, Maybelline & Essie.


You will be interfacing and developing relationships with the highest levels of management and key decision makers within both L’Oréal and the accounts which you are assigned.  Your goal is to become a true category expert & take your best in class Beauty knowledge to your chosen accounts to influence and grow their categories

As a true Beauty category expert your role will be to identify & bring significant opportunities to influence and grow your markets. You will be working in conjunction with marketing, commercial, merchandising and the finance teams and you will have the ability to gain cross-functional knowledge and capabilities. You will be measured on your ability to drive category growth and deliver L’Oréal CPD brand and category ambitions. You will be expected to help build both category & channel strategies for your chosen sector, backed up with a creative but realistic plan to land in store & online. This role will be an integral role within the Business Development Team.

RESPONSIBILITIES

 

Creation & execution of long term Category & Channel Strategy for your retailer & market. Identify & gain alignment on category growth drivers with your retail partners.
Drive Category & Channel strategy to tangible omni-channel category execution within your retailer.
Identify and execute ‘triple-win’ growth opportunities (win for the consumer, for the retailer, for L’Oreal)
Be the shopper expert for your retailer & category – recommend & deliver plans which will enable your retailer to maximise conversion & gain traction with their shoppers both online & instore.
Lead the range review process both internally and externally with your designated accounts. Consolidate & rationalise multiple data sources & insights to create clear space & range recommendations to enable your retailer to gain share of trade & win in the market
Develop full understanding & application of AC Nielsen, Kantar Worldpanel, JDA, Retailer Specific Data Tools (i.e. Dunnhumby, Retail Link), Ad Hoc research studies, and use appropriate data to drive understanding of your shoppers across different channels.

Develop close working relationship with the internal L’Oréal Commercial, Marketing & Consumer Market Insights Teams. Understand all wider business objectives for your chosen category


A Leader. You have a track record of galvanising diverse groups of stakeholders and developing best in class category and shopper experts in your team. 

Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.

Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.

Teams are the new heroes: You are an empowering leader and you know that there is no better feeling than being part of a successful and dynamic team. Even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.

Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.

Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.

Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.

Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.

Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.

Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.

You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.


YOU ARE:
Strong analytical skills
Ability to work with multiple continuous data sources
Familiarity with ad hoc research studies – Shopper Missions, Path 2 Purchase, PDH etc
Strong communication skills both written and oral
Strong organisational and time management skills and ability to prioritise
Ability to work effectively in a team, but also self-sufficient and resilient when working without supervision
Confident, enthusiastic and persuasive & proactive in their manner, the job holder will be practical and methodical in their approach to problem solving
Flexible in approach
Good PC skills with an intermediate knowledge of Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Nielsen, Kantar, JDA desirable