The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 36 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
Corporate Communications Manager
Purpose of your role:
The Corporate Communications Manager is a key role within the UK and Ireland subsidiary of the L’Oréal Group. Based in the Corporate Affairs team, this role is responsible for building and enhancing corporate reputation, leading the day to day execution of media relations, and for the development of content for owned channels.
•You’ll be a multi-faceted professional, a brilliant organiser and communicator, natural problem solver and relationship builder. You’re proactive and hands-on, with a drive and determination to succeed. You’re confident building relationships at all levels, with the project skills and resilience to deliver.
•You’re calm under pressure, act with integrity and discretion, and appreciate how integral reputation is to growth. Your bias for action means you thrive in fast-paced, high-pressure environment.
•Formulate and manage the delivery of proactive corporate PR and campaigns.
•Establish a best in class press office integrated across platforms and channels, developing corporate narrative and messaging for the Group, divisions and business units.
•Generate compelling news stories for a wide range of corporate media, maximising a number of media channels and platforms. Create engaging UKI specific content for owned channels (website and Twitter, senior leader LinkedIn)
•Understand the UK media landscape to be able to identify key media titles, outlets and journalists, and then proactively sell in stories and pitch campaigns to target media, as required.
•Build and own relationships with key journalists, commentators, industry bodies and influencers to maintain the reputation of the organisation, ensuring that views are sought and recognised, driving favourable coverage and commentary
•Plan and implement a full programme of business leadership activities, work collaboratively with multiple teams, business units and senior leaders to identify opportunities for media, public affairs, and other external engagements.
•Act as a trusted counsellor to business stakeholders, identifying proactive reputation building opportunities and ensuring that they are appropriately supported and prepared for media activity, public affairs activity, and other external engagements.
•Lead issues mapping and monitoring using internal tools and resources, to anticipate and plan for responses to emerging industry and corporate governance topics that could affect the reputation of the business. Responsible for ensuring the business is prepared for emerging topics and well informed on existing ones.
•Manage brand related issues, providing counsel and support to brand colleagues.
•Carry out regular stakeholder analysis for long term relationship development, supporting the Head of Corporate Affairs in the development and delivery of stakeholder engagement plans and relevant collateral.
•Review brand marketing collateral to ensure adherence to relevant codes and advise on necessary changes required, or risks to be managed and prepared for, alongside Head of Corporate Affairs.
•Support and deputise for the Head of Corporate Affairs on issues and crisis management by working to prepare replies as needed and/or directly managing issue conversation.
Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.
Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.
Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.
Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.
Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.
Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.
Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.
Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.
You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.
•Established experience in corporate communications, ideally gained in a leading agency and/or in-house.
•Excellent communication, written and presentation skills. Outstanding ability to develop engaging, audience-specific narrative, messaging and content across a range of subject areas, with speed and accuracy.
•Strong attention to detail, developing creative and accurate written, digital and face to face communications content
•Proven track record in deploying messaging in the most effective way using an optimal mix of available channels on a limited budget. Experience analysing, recommending and introducing best practices to drive best in class external communication.
•Strong prioritisation skills, able to balance multiple projects at any one time
•Ability to establish, exploit and influence effective networks at all levels - excellent relationship building skills.
•An ability to move effortlessly between strategy, implementation and tactical opportunities.
•Ability to rapidly digest and distil complex issues, formulate strategy / responses and execute to a high standard, and with sound judgment in order to act as reputational advisor to business stakeholders.
•Confident, persuasive individual who is comfortable dealing with stakeholders across all levels in the business.
•Highly motivated with a bias for action, you enjoy working at pace and are a discreet, trusted advisor.
•Great team player with positive and enthusiastic approach.