The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
Digital Insights Manager
In this exciting role within the CDO and eCommerce Teams at L’oreal LUXE you'll help the business harness the wealth of our complex data universe to drive incremental growth and continue to optimise our media performance and ROI as well as help us understand better our customers, their needs and behaviour patterns, helping us improve their experience and dramatically influencing the wider marketing and commercial strategy for 22 prestigious beauty brands.
•Get under the skin of our data universe including ecommerce, CRM, media, sales and market research data to generate intelligible and accessible reports and actionable insights as to where we can drive most impactful optimisations and where the value can be added, both on a periodic and ad-hoc basis to increase ecommerce and digital performance and campaigns profitability;
•Analyse CRM customer data and browsing behaviour metrics to help us gain a better understanding of the consumer experience and their shopping journey and deliver RFV segmentations;
•Work with Google Analytics and other digital analytics tools to understand customer behaviour across L’oreal websites and apps.
•Apply advanced and predictive analytics and statistical analysis to further improve our online sales forecasting and media efficiency as well as build robust digital attribution models;
•Provide ROI analysis of all digital marketing campaigns and Working closely with the agency teams to identify and explore opportunities to improve media efficiency.
•Present data and insights in clear and innovative ways using data visualisation tools and compelling data storytelling;
•Act as champion for looking beyond the standard last click model to measure the true attributed value of each acquisition channel and spend to ensure we have the most optimal media mix to drive ecommerce;
•Build effective relationships with stakeholders in the organisation, influencing and promoting data driven approaches.
digital, media and sales KPIS, large and complexed data sets, beautiful data visualisation, automated excel spreadsheets, dashboards, SQL tables and Google Data Studio, and most importantly – using it all for driving actionable insights that can inform, optimise and grow the luxury omnichannel beauty business!
•Experience of extracting and modelling large volumes of complex data from different sources, from sales and CRM to multivariate testing quantitative & qualitative data;
•Excellent knowledge of Google Analytics 360 and generating insights using web analytics data;
•Advanced knowledge of excel and VBA;
•Strong experience in dashboard presenting platforms (i.e. Google Data Studio, MS Office, tableau) and building data visualisations and automated reports;
•Good knowledge of key performance marketing channels and digital media e.g. PPC, SEO, Affiliates, Social, Programmatic display etc
•Deep understanding of CRM tools and data, ideally experienced creating RFV segmentations and customer behaviour insights merging web analytics data with CRM;
•Hands on experience with Big Query/SQL, knowledge of Python is a plus
•Experience with reporting via different attribution models, including data driven attribution
•Experience with econometric modelling would be highly desirable
•Reporting experience in Microsoft Power BI is a plus
•Great communication skills and readiness to present own insights to business stakeholders at all levels