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Group Digital CRM Manager

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: London

Страна: United Kingdom

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.


Chief Marketing Office

Central to the brands’ Digital acceleration, the Chief Digital Office (CMO) consists of Digital, Media, Ecommerce, Customer Insights and Customer Care teams. Working jointly, with a consumer focus, the team works with L’Oréal’s brand teams, partners such as Google & Facebook, our agencies across Digital media, Social, CRM and creative, and our global CDO team in Paris. Innovation is a key focus for L’Oréal UK&I, and the relationship with our partner Founders Factory is managed via the Digital team; developing early relationships and pilots with innovative Start-ups.

Over the past 18 months, the team has step-changed our expertise, with the introduction of Data Scientists, Precision Media Buyers and Performance Media experts.


YOU WILL...

Create unmatchable consumer experiences through People, Data & Technology Management. You will work with UKI brands and divisions to strategise, implement, scale and optimise tools & services to enable the collection and enrichment of consumer data, and to drive engagement & personalisation to enhance the consumer journey.

You will work with the brands and CMO team to enable the activation of consumer data via CRM, on-site and media channels, tracking and reporting on performance to drive stronger brand performance on and off-line.

Working closely with local and Zone IT, DPO and Security teams, you will ensure full GDPR compliance through all data collection, usage and deletion activities; helping to translate IT/Security/DPO requests into tasks & tickets.

This new position will cover (but not be limited to) 3 areas:


CRM

You will work with brands to strategise and activate channels & tools to drive retention & loyalty within D2C. You will work with brand D2C and CRM teams to drive Incremental Revenue (Frequency/AOV) through collaboration with the Data Science team and strategic activation of data.


Email

You will be the go-to expert on Email activation, leading on best practice, tests and owning and optimising agency and internal processes.

You will regularly upskill brand teams, rolling out training on tools and processes. As a subject-matter expert you will share best practices and work with teams to monitor and improve performance.


Consumer Platforms

Leading on the roll-out and governance of consumer engagement platforms including CRM, Website and Reviews, you will work with brands/divisions and IT to oversee Website & Ecommerce Factory, maintaining an up to date country roadmap, supporting on issues and the successful implementation of new tools and services.

You will collaborate with Founders Factory start-up incubator to identify business opportunities using innovative technologies to improve the consumer experience.


YOU ARE...

Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.

Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.

Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.

Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.

Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.

Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.

Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.

Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.

Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.

You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.


YOU HAVE...

A strong background in CRM and Data
An understanding of website platforms and CMS capabilities
Experience of Data acquisition and activation tools
Strong analytical and reporting experience
Educated to at least a degree level
Strong presentation/communication skills with the ability to influence and inspire
Strong sensitivity to the beauty industry, product appreciation and an eye for aesthetics
Ability to inspire, motivate, coach and develop people