Функция: Директор по маркетингу / Интернет маркетинг
Тип занятости: Полный рабочий день
Место расположения: UK - England - London, Hammersmith
Страна/область: United Kingdom
Head of Digital L’Oréal Paris/CPD
L’Oréal is leading the way in innovation and digital transformation for the beauty category. A unique relationship with Founders Factory allows us to partner with leading start-ups, as well as create businesses from scratch. You’ll be working closely with the likes of Google & Facebook to accelerate digital growth, ensuring we remain in front of all our competitors. L’Oréal truly embraces entrepreneurship: deep rooted in our culture, you’ll have the chance to concept ideas, and bring them to life in an agile way.
L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are the leaders in beauty.
You will be the Digital Lead for L’Oréal’s biggest brand L’Oréal Paris. You’ll also act as the lead figure for our biggest department: The Consumer Products Division. As the Lead the Brand/Division in the acceleration of Digital Marketing capabilities, performance and knowledge. You’ll be a leader, inspirer, and empower the teams to drive our digital acceleration
Work with central and global Digital teams, Social Platforms & Founders Factory (start-up incubator) to enable the trial of strategic tools, start-ups and innovations, within the brand(s).
Meet regularly with Founders Factory and Station F start-ups to review suitability for brand and campaigns. Trial and roll-out accordingly
Oversee all tech developments around AR/VR/Voice + other, including working with global teams & agencies to oversee the implementation and roll-out of Modiface Virtual try-on technology
Work closely with Google & Facebook client teams to deliver best in class campaigns, trials and innovations
Advise Brand Managers on online media planning, audiences and formats, as well as performance reporting and tracking.
Work with Media Agency and Brand Managers on audience selection, and use of data within precision advertising
Own media data strategy within the brand(s), and work with Media agency and central teams to advance the use of data to improve targeting and performance of media
Collaborate with central Digital team to maintain cleansed and engaged databases; enriching and utilising data through email and media
Oversee the brand email engagement calendars, working with Marketing to ensure on-brand creative, effective targeting and reporting
Develop and drive data strategy, including Known & Unknown data acquisition & usage
Lead on Search strategy (SEO & PPC), working with central and global teams, plus partners including Google to maximise the effectiveness and return of paid search & YoY increase in organic traffic
Oversee and be brand consultant for retailer search media budget including Amazon and Criteo
Oversee SEO roadmap and on-site optimisations, including technical and article production
Work with the Social Brand Manager and Marketing teams to oversee Social Moderation and maintenance of brand tone of voice
Assist in planning & creative in owned social channels, advising Social and Brand Managers on content creation, formats and planning
Work with Central Marketing, Global, media agency and Social platforms to ensure a technically efficient set-up, tagging and reporting
Oversee all improvements, optimisations and fixes for the brand website(s).
Work with existing and new 3rd party tool providers to enable an engaging, stable and quick platform for consumer engagement. These include Reviews, Live Chat & Messenger services, Click-to-buy, data acquisition & enrichment
Work with central and global teams to ensure the accurate tagging, reporting and use of first party data
Ensure IT security and GDPR compliance; working with local and global IT and legal teams to ensure best practice and guidelines are met.
Oversee & approve website content and tool production and on-site merchandising
Upskilling & Coaching:
Be the Digital expert of the brand, helping to upskill and coach the team on all things Digital Marketing, and help to build relationships across Marketing, with key agencies, platforms and Central Digital teams (CMO).
Work closely with the Global Digital team and other top countries, regularly attending global summits in Paris, sharing best practice, and leading on joint projects.
Regularly share learnings from UK/I projects with global team and countries.
Manage a small Brand digital team, plus dotted line responsibility for Marketing team Digital roles, and lead agency/project management
Regular upskilling run via central team with partners including Google & Facebook, plus external senior development training.
Multiple partnerships with external providers for both online and in-person training across digital competencies
What could L’Oréal offer me?
World class training and development
Excellent benefits including pension, profit share and product discounts and a competitive salary
Work with some of the biggest brands in the business, and the most passionate people in beauty