The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
MEDIA MANAGER ARMANI
As Media Manager at Armani Beauty & Fragrances, you will be in charge of planning and implementing the 360 media strategy to support and grow the Armani iconic fragrances and makeup products, while driving Armani mega brand’s key attributes of luxury, couture and expertise.
Armani Beauty is a three axe couture brand, featuring iconic fragrances, such as Armani Si for women and Armani Code for men, professional makeup products such Luminous Silk foundation, makeup artists’ best-kept secret, and a growing lip range (Lip Maestro, Lip Power).
As the Armani media expert, you will be working collaboratively as part of a cross functional team with product and activation marketing, and will work closely with the comms, sales, D2C, Luxe digital and CMO teams.
§Drive and implement the media strategy for the brand.
§Own the media budget for Armani Beauty & in alignment with BMM be accountable for defining media priorities by making strategic investment decisions, based on business priorities, consumer insights and media data.
§Tailor media plans (TV, Social, Programmatic, BVOD, Search, Partnerships etc.) to each product/franchise adopting a portfolio management approach, in collaboration with our media agency.
§Base all plans on a consumer-first approach, utilising consumer insights to plan each campaign, and building in testing to gather additional insights into target consumers’ behaviours.
§Support NPD and grow icons at key times for the brand (TV, Press, OOH, Social, Programmatic, BVOD, Search, Partnerships etc.) in collaboration with our media agency.
§Integrate performance media into the media plan and drive an always on strategy that encompasses conversion, ROI & data acquisition.
§Analyse performance data and provide strategic recommendations in order to gain insight and drive optimization with the agency
§Own all media content and asset creation, and strive for creative excellence across all channels, working closely with zone and DMI to ensure the alignment with the brand DNA.
§Be responsible for media reporting and deep dives for the brand.
§Putting PCA learnings into future campaigns to ensure best media results
§Work collaboratively with other teams to ensure excellence on integrated plans with the DEC team, D2C team, commercial team & media agency.
§Be the media innovation champion and constantly seek to innovate through strategies or technology, implementing a test-and-learn approach to gather new learnings as part of every campaign.
§Staying up to date in industry best practices and innovations, and sharing with the wider Armani/luxe team where appropriate
§Own and manage all media files, including block plans, invoices and competitor media tracking
§Sensitivity to the métier
§Proven experience working with media within a digital marketing environment
§Experience managing budgets and media planning
§Robust reporting and analytical skills
§The ability to manage complexity