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Medical Multi-Channel Manager - ACD

Сфера деятельности: Sales & Business Development

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: London

Страна: United Kingdom

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.

ACTIVE COSMETICS DIVISION

The L’Oréal Active Cosmetics Division has a mission to help everyone in their quest for healthy and beautiful skin. ​

We believe "Health is the future of beauty".

We are a world leader in dermo cosmetics, with skincare brands recommended by healthcare professionals such as dermatologists, pediatricians, cosmetic doctors and pharmacists worldwide. ​

In the UKI the Active Cosmetics Division has enjoyed double-digit growth for 10 years and is scaling rapidly. We are looking for team members to help shape the future of the division, contributing to this fast-pace, dynamic and exciting journey.


MEDICAL MULTICHANNEL MANAGER

UK and Ireland


What are key highlights of this role?

Ensure the development of the multichannel strategy aimed at healthcare professionals, the implementation and management of brands’ detailing methods through the various identified channels below.

 


Support each brand visibility among healthcare professionals and customers through sharing of science via digital channels in collaboration with key opinion leaders and medical influencers on social platforms.

Ensure the consistency in medical communication throughout all the channels and in agreement with marketing, PR, and Digital communications’ teams.

Work together with the medical visit teams, medical relations, medical communications, the training, digital teams and IT as well as with external agencies.

Ensure that both internal and external ethical norms are respected concerning relations with health professionals.

Define the multichannel strategy in line with the brand medical strategy covering detailing, medical relations and communications targeting all health professionals.

Identify the on- and off-line communication channels that suit each target and adapt communications to fit doctor’s needs.
Work closely with marketing team to remap the decision making in communication to healthcare professionals by brand categories.
Participate in the Paid/Owned strategy for digital platforms and in digital excellence (tagging, Search Engine Optimization…).

Implement and pilot digital tools (website, e-detailing and CRM tools…) for the division and the brands

Develop the division’s and brand’s digital medical pole
Lead all multichannel and/or digital innovation projects (websites, newsletters, webcasts, social media, and newsletters.
Integrate and format digital content for the CRM tool (newsletters, professional site contents, webinars, symposia, congresses, ad hoc services…)
Build, drive and manage an editorial agenda for content and services (online and offline, produced locally or by the DMI) adapted to different medical targets, and multichannel campaigns, for all brands and aimed at the medical team.
Coordinate and make sure that the contents and the cycle plans are coherent
Work closely with medical communications team on the implementation of medical contents for the different channels throughout the year.

 

Monitor and analyze the tools’ performance

Define and monitor the performance indicators for each channel (reach, commitment versus face-to-face contact and contact frequency)
Make suggestions to optimize the return on investment and increase the level of prescriptions and recommendations
Propose how to improve the tools
Take responsibility for competitor and digital monitoring especially regarding digital medical trends.

 

 

Monitor and analyze the medical team performance

Define and monitor the performance via Veeva MCCP
share and communicate team’s performance every cycle
work closely with medical Communication team on the medical aids’ performance vs calls

Preferred qualifications

Experience preferably within a fast-paced consumer driven business / pharma environment
Educated with a degree in life science /marketing
Scientific & Health Care knowledge – capacity to understand and translate scientific/medical language & healthcare systems in UK and Ireland
Digital orientation – experience with digital communication campaigns including strategy, CRM and GDPR

Vision – able to create and develop a strategy, taking the lead on motivating the wider business
Strong communication skills (written and verbal) and excellent presentation skills, able to influence and inspire any audience
Know how to manage the complexity in terms of number stakeholders, projects, timelines and clarity of message
Resilience and flexibility – the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovate way
Strong analytical skills including advanced competency with CRM, excel and Google Analytics
Advantage: have experience in managing Veeva CRM tools and extract reports

      Confidence in the use of Excel and PowerPoint and adept at using I-pad and ‘Teams’ platform.

 


Organized: You love a list and have strong planning and organisation skills – with the ability to re-prioritize as required.

Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.

Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.

Entrepreneurial:  Every day, you spot opportunities to drive growth for our brand and our customers, adhering to our brand equity.

Growth-Mindset: L’Oréal is for the pioneers, which means embracing new ideas, challenges and change with positivity always willing to learn and improve.

Super creative: Whether in overcoming challenges or creating materials, creativity is our backbone, and we love new ideas.

Open to new learnings and willing to admit mistakes and work towards improvements and finding solutions.

Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.


At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.