Performance Manager - Luxe
The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
•Identify, lead and deliver the multi-channel digital acquisition strategy including programmatic, paid social, paid search as well as organic search and affiliates for both new and existing digital platforms and services across 22 luxury brands to drive incremental growth of our ecommerce;
•Define, manage and monitor traffic acquisition KPIs and deliver ongoing insights on the performance to brands - including reporting; forecasting, conversions and budget and optimization recommendations for all performance media channels
•Liaise with agencies, strategic media partners and internal marketing stakeholders to ensure our performance media formats are fully integrated within the omnichannel activation and brand strategy focusing on delivering the best ROI for the business
•Educate and empower marketing teams by delivering best in class insights into the digital media trends and best practice, competitor analysis and driving innovation
•Champion the data and ROI driven approach with the obsession for the ongoing improvements to the strategy and our results
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
•A strategic understanding of digital performance channels from programmatic, paid social to paid search and affiliates in the direct-to-consumer ecommerce context, ideally working for a big ecommerce player;
•In depth knowledge of digital performance channels and formats and a real interest in exploring new ways to drive traffic to brand websites and engage audiences through paid digital media.
•Hands on expertise with advanced targeting, precision advertising, building audiences, paid search and campaigns optimization to drive high ROI;
•Constant test and learn approach and ambition to drive industry best practice
•Understanding of how to improve digital media campaign performance through optimization of targeting and creatives. Experience working with dynamic creative is desirable.
•Excellent knowledge of the general Search landscape and search engine optimisation
•Advanced knowledge of Google Marketing platform.
•Strong data and organizational skills with a high level of proficiency with Microsoft Excel & pivot tables
•Experience in digital media and competency in relevant digital tools (preferably Google Marketing platform)
•Experience in Performance media strategies & analysis, whether from an agency, D2C or retailer.
•Ability to inspire, motivate, coach and develop people
•Organisation and prioritisation skills
•Strong communication skills (written and verbal)
•Ability to translate complex technical information into that which can be easily understood
•Strong technical, numerical and analytical skills
•Good understanding of holistic media planning
•Strong presentation/communication skills with the ability to influence and inspire