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Performance Manager

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: London

Страна: United Kingdom

Performance Manager - Luxe

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.


YOU WILL:

Identify and deliver the multi-channel digital acquisition strategy including programmatic, paid social, paid search as well as organic search and affiliates for both new and existing digital platforms and services across 13 luxury brands

Define, manage and monitor traffic acquisition KPIs and deliver ongoing insights on the performance to brands - including reporting; forecasting, conversions and budget and optimization recommendations for all performance media channels

Liaise with agencies, strategic media partners and internal marketing stakeholders to ensure our performance media formats are fully integrated within the omnichannel activation and brand strategy focusing on delivering the best ROI for the business.

YOU HAVE:

A strategic understanding of digital performance channels from programmatic, paid social to paid search and affiliates in the direct to consumer ecommerce context;

 

In depth knowledge of digital performance channels and formats and a real interest in exploring new ways to drive traffic to brand websites and engage audiences through paid digital media.

 

Hands on expertise with advanced targeting, precision advertising, building audiences, paid search and campaigns optimization to drive high ROI;

 

Constant test and learn approach and ambition to drive industry best practice

 

Understanding of how to improve digital media campaign performance through optimization of targeting and creatives. Experience working with dynamic creative is desirable.

 

Working knowledge of HTML, CSS, and JavaScript development and constraints

Excellent knowledge of the general Search landscape and search engine optimisation through content and technical optimisations

 

Advanced knowledge of Google Analytics, Search Console, Google Adwords, Doubleclick  Search, Facebook’s advertising partners platform. 

Strong data and organizational skills with a high level of proficiency with Microsoft Excel & pivot tables

Educate and empower marketing teams by delivering best in class insights into the digital media trends and best practice, competitor analysis and driving innovation 

Champion the data and ROI driven approach with the obsession for the ongoing improvements to the strategy and our results

 Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Work with the development team to ensure SEO best practices are properly implemented on newly developed code