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Senior Communications Manager - Garnier

Сфера деятельности: Communication

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: London

Страна: United Kingdom

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.

Consumer Products Division

Senior Communications Manager - Garnier

The Consumer Products Division’s mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, pharmacy’s and retail stores). The division is the spearhead of the group’s quest to win over a further billion consumers. The Consumer Products Division includes popular brand such as L’Oréal Paris, NYX, Mixa, Garnier, Maybelline & Essie. 

YOU WILL...

  • Develop and lead brand strategy, working with Marketing to implement this within each category.
  • Guardian of the brands image. Cast a critical eye over all content creation, key campaigns working with marketing. Ensure creative/visual outputs are to a high standard (e.g. Event production, invitations, press releases, content).
  • Guardian of brands reputation and that there is a reactive strategy in place in case of Crisis i.e. statements. Ensure all key stakeholders informed.
  • Ensure that the brand vision is communicated to press contacts so that each product launch has a story / context (ingredients, sustainability, and packaging innovation) beyond just the product itself.
  • Develop and drive integrated marketing campaigns for key launches for 360 plans encompassing comms/PR, influencers, digital and social.
  • Meaningful relationships with all key press contacts, agents etc. to ensure all launches and stories land in the right press & social in the right way.
  • Own and manage all partnerships e.g. British Skin Foundation, Allergy UK, TerraCycle, Ocean Conservancy.
  • Own & manage brand comms calendar; major launches, no clashes on messaging and go-live etc.
  • Budget management (comms, events, social (Generation Garnier)) by brand and category.
  • Create and write (with the support of Product Brand Managers) the Garnier quarterly newsletter and launch this to all of CPD.
  • Manage and lead monthly IMC tribe meetings with Digital and Social
  • Report and analyse secured PR coverage and organic social using appropriate systems: My Market insight, Netbase etc.
  • Own spokesmodel contracts and relations with agents (shoot logistics, campaign approvals, event logistics, glam squad etc.)
  • Own senior level media relations (Beauty Directors, Editors, online news, showbiz / news desks etc.)
  • Oversee brand events & eventing strategy throughout the year, liaising with GM & BBLs.
  • Own DMI relationship with IMC team. Share local activations, learnings, opportunities etc.
  • Seeking out new opportunities of partnerships – identifying new talent we should be working with etc.
  • Lead on total brand/corporate campaigns or activations.
  • Manage Communications Trainee & Communications & Digital Intern

YOU ARE…

·Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.

·Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.

·Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.

·Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.

·Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.

·Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.

·Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.

·Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.

·Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.

·You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.