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Senior Retail Brand Manager

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: London

Страна: United Kingdom


When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.


By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.


Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else. 


If you want the Freedom to go Beyond, we’ll see you at L’Oréal.


As part of the Consumers Products Division, you’ll be playing a huge part in our mission: to democratize the best of beauty, and for us, beauty has to be sustainable.


We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.

             

Our Division has the world’s #1 beauty brand in L’Oréal Paris, the #1 makeup brand in Maybelline New York, the #1 natural brand in Garnier, as well as NYX Professional Make Up. Beyond our four iconic global brands, we have a unique brand portfolio including among others like Essie and Garnier.



Consumer Products Division

Senior Retail Brand Manager


The Consumer Products Division’s mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, pharmacy’s and retail stores). The division is the spearhead of the group’s quest to win over a further billion consumers. The Consumer Products Division includes popular brand such as L’Oréal Paris, NYX professional makuep, Mixa, Garnier, Maybelline & Essie.



Aim to achieve sales targets through ‘bricks’ retailers
Aim to achieve brand conso targets through building differentiated shopper-centric account strategies as well as owning the shopper journey and driving success of shopper marketing
Need to develop the strategy and prepare for key meetings through: preparing and attending Trade Days, establishing product hierarchy for brand, achieving growth in Retail, driving an increase in shopper marketing, developing and sharing shopper insight, working closely with the Online Brand Manager to provide a single retail view of category performance and translating activation by Retailers
Report and manage the campaign by delivering weekly EPOS and updating the team on performance by category (sell out tracking)

Be required to merchandise through owning overall merchandising for new products in bricks channels, driving shopper and retailer differentiation and managing the brand merchandising budget


Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.

Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.

Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.

Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.

Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.

Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.

Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.

Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.

Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.

You: You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.



Consistent strong performance and results in previous roles
Able to work cross-functionally at all levels
Has demonstrated leadership capability (not necessarily people management)
Previous experience in consumer role is desirable
Minimum 3 years previous business experience
Demonstrated strong commercial acumen in previous roles

Credible in front of Trade