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Senior Social Brand Manager - Maybelline, Essie, NYX Professional MakeUp

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: London

Страна: United Kingdom

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.

Senior Social Brand Manager - Maybelline, Essie and NYX Professional MakeUp

Consumer Products Division

The Consumer Products Division’s mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, pharmacy’s and retail stores). The division is the spearhead of the group’s quest to win over a further billion consumers. The Consumer Products Division includes popular brand such as L’Oréal Paris, NYX Professional Makeup, Garnier, Maybelline & Essie. 


• Build the social strategy across all Maybelline, NYX PMU and Essie brands with action plans to grow our followers, engage and retain them
• Create organic and paid content across all Maybelline, NYX PMU and Essie brands. This also includes creation & management of the brand content calendar.
• Lead content creation with influencers, as well as manage all contracts and negotiations.
• Lead monthly social reporting and analysis of influencer campaign performance
• Manage social budget
• Feed regularly the teams with social/digital trends (content, formats, influencers, etc)
• Actively contribute to the 360 campaign activation planning
• Input into influencer eventing
• Manage the ongoing briefing to the customer care team of launches and everyday business


Measures of success:

• Number of followers across our social media channels
• Engagement (likes, view rates, comments, shares)
• For each campaign, identification of KPIs and performance against those specific KPIs/benchmarks
• Effective social budget management 


Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.

Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.

Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.

Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.

Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.

Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.

Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.

Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.

Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.

You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are. 


• Comprehensive experience in social & content roles
• A track record in leading creation of high performing brand content and managing multiple social platforms
• Experience in leading brand social strategy within the beauty sector
• Confidence with social analytics
• Experience in working with and developing relationships with brand influencers.
• Passion for beauty
• Experience in the beauty industry is a bonus