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eNAM Grocery (CPD)

Сфера деятельности: Sales & Business Development

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: London

Страна: United Kingdom

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.


NATIONAL ACCOUNT MANAGER – GROCERY ONLINE

CONSUMER PRODUCT DIVISION


As part of the next stage of our Ecommerce acceleration, L’Oréal Consumer Products Division are seeking to appoint a new E-NAM for the UK Grocery channel. The E-NAM for the UK Grocery Channel will be the driving force for the strategy and execution of the consumer products brands in our major Grocery customers. This is a critical, must win area for the future of the business.

 

Reporting into the GM for Ecommerce and dotted line into key account Customer Business Managers, this is an entrepreneurial role and developing new ways of working will be encouraged.

You will have the ability to champion your channel and challenge strategic direction within L’Oréal with the Commercial Managers and General Manager.

 

We are seeking for a high impact, super-collaborative individual who can bring huge amounts of energy and entrepreneurialism to this most exciting of growth opportunities.


You will: 


Relationships

•Establish L’Oréal Consumer Products Division as a best in class supplier which retailers will see as first choice to work with online
•Build strong and lasting relationships with our retailers:
•Collaborate with the account Customer Business Manager to strengthen existing or build new impactful relationships with the relative Ecommerce trading, marketing, media and supply teams.
•Integrate the e-commerce contact strategy into the overall account contact strategy.

 

Assortment Management and Prioritisation

•Identify key gaps in the CPD portfolio and work with commercial team to address.
•Identify over and under indexes in performance and develop plan to accelerate / course correct.
•Identify a clear hero product strategy for the channel to accelerate.
•Work closely with the Marketing teams to plan ahead for key launches to ensure launches are executed excellently online.

Merchandising Excellence

•Drive visual merchandising excellence using existing assets and seek opportunities to develop new assets that will drive conversion.
•Oversee SEO of all content on platform with a sell-out growth mind-set.
•Monitor and track reviews and ratings and work with brand teams to maximise.

Planning

Work in collaboration with the account Customer Business Manager to negotiate and align online business plans, integrated into the overall account planning process, to create strong retailer alignment with regular reviews of joint KPIs. 

Ownership and accountability of the e-marketing budget by retailer.

Negotiate and maximise investment to drive e-commerce.

Development and ownership of an online eventing calendar. Working between brand and commercial teams to bring to life new initiatives to drive growth at key moments in the year.

 

Joint Media Planning

Work collaboratively with brand and CMO teams to ensure paid search strategies are maximised in the channel

Spearhead relationships with online media teams at the retailers to explore joint activation opportunities.

 

Other

Work with retail partner to unlock data insight into traffic, engagement and conversion

Be an expert of e-commerce/e-retail best practices both internally and externally.  Coach and transfer expertise to Account Manager and Marketing Teams internally to ensure e-retail forms part of their retail and marketing plans

Feed into our 3rd party agencies to ensure that considerations for channel in search and media are taken into account.

Work with our partners and our own customer supply chain teams to improve the logistic needs including product availability and specific deliveries


You are:


•Focussed on doing business with purpose, looking for ways to live and breath our mantra ‘beauty for all’ through retail initiatives.
•Highly numerate – strong analytically
•Strong negotiator & look for a win-win opportunities with our retail partners
•Driven and tenacious with a ‘anything is possible attitude’
•Highly organized with prioritization skills.
•Motivated about the opportunity to develop business our key growth channel.
•Happy to work in ‘start-up’ type environment within a large international business.#

You have:

•Strong Communication skills – written and verbal
•Excellent presentation skills with attention to detail for creating sound commercial arguments
•Strong influencing skills – you will be required to demonstrate thought leadership as well as drive to execution
•Experience in a fast paced sales / retail environment