Функция: Разработка нового продукта
Тип занятости: Полный рабочий день
Место расположения: Dubai
Страна: United Arab Emirates
Define the brand strategy and Marketing plan consistent with the international brand positioning and the country’s priorities to contribute to continued growth for the brand and the consumer relationship.
Key Job Accountabilities:
- Define the strategic orientations and the marketing plan for the brand; monitor the portfolio (new launches, pillar products’ renewal and animation of main ranges).
- Manage the collection and analysis of consumer and market insights for the category, share findings with the management to ensure the marketing and launch plan is consistent with the consumer’s needs.
- Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines.
- Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy.
- Monitor the local adaptation of communication materials (imagery, digital, point of sale)
- Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors.
- Manage PPP budget and sales forecast for the category.
- Effectively prepare clear messages to present to senior management.
- Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how.
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
- Monitor the retail strategy working hand-in-hand with the retail and education team and monitor the proper implementation of retail materials (services, advice, etc.).
5 + years of experience in the Beauty industry, Pharmaceutical Field or Skin Care
Written & spoken language
English & Arabic
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