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Communication & Social Advocacy Manager

Сфера деятельности: Communication

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Dubai

Страна: United Arab Emirates

I am the COMMUNICATION & ADVOCACY MANAGER and I am the expert of consumer engagement. I own the connection to our consumers in the social media landscape, acting as the voice of the brand. I drive social engagement through influencer management, content creation and presence on relevant social platforms. I am responsible for the delivery of successful brand events and influencer and press relationship building. I remain the press and influencer point of contact at all times.

KEY RESPONSIBILITIES:

  • Define the brand social media strategy as well as the social media calendar and work with other flower team members to ensure execution is consistent with the overall brand strategy
  • Manage social media & PR brand budget
  • Plan strong social media & influencer activations driving to online business
  • Monitor social media brand content & manage UGC
  • Plan social media calendars by retailer to support new launches and pillars
  • Manage brand local pages (FB & IG) and agency
  • Define a PR strategy for the brand & activation calendar
  • Manage a consistent list of influencers together with agency
  • Responsible for creating relevant local content in line with the brand DNA and strategy
  • Plan strategic PR events to increase the brans awareness in the region
  • Responsible for setting a strong PR seeding strategy & execution
  • Own Community management / Tone of voice guidelines and decision workflow with agency
  • Work with Digital Expert Community and Director to further develop the social media management expertise
  • Follow the Social Media discussions & reports competition/Trend alert 
  • Be the voice of the markets to zone/DMI on the social media & PR topic
  • Identify, manage and engage influencer communities
  • Develop product/brand awareness & community engagement

I HAVE IN DEPTH KNOWLEDGE OF:

  • Social media engagement best practices
  • Brand DNA
  • Communication Best Practices
  • Event Management
  • Understanding and management of influencers