Сфера деятельности: Digital
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: Dubai
Страна: United Arab Emirates
Duties & Responsibilities
- Lead the e-commerce acceleration projects along with e-KAM and marketing teams
- Collaborate with the ACD E-Commerce team to define the local digital strategies for E-Retailers and Pure players and support new business model pilots.
- Support E-Commerce team by providing the right/adapted content and ensuring the best user’s experience
- Guide marketing teams to monitor, optimize & analyze paid media. Ensure the golden rules are applied
- Tailor the Global Digital and Media strategies to the local characteristics of ACD Brands.
- Monitor digital performance KPIs as well as consumer engagement.
- Oversee the implementation of CRM strategy and data management.
- Ensure owned branded platforms excellence (tagging, SEO...)
- Leverage Earned media through influencer’s strategies.
- Own search strategy Keywords for branded and generic
- Introduce & train on new corporate tools
- Oversee the implementation of AI Services on Ecommerce partners
- Ensure the success of AI services across different platforms.
- Coaching and development of the ACD digital specialist
- Establish and maintain relationships with key stakeholders inside the company (marketing, communication, CMO and sales), digital ecosystem and media partners
- Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities.
- clear assessment of agencies & upskill plan according to their need to get max out of our partners with close mentorship & inclusivity
- Upskill marketing teams on all layers of 100/50/20 and make sure to bring marketing /PR teams to the level that they can lead the projects by themselves for digital KPIs
Knowledge & Experience
- 5 to 7 years of experience in the Digital Field
- Tech Savvy
- Understanding of digital channel and how to enhance an omnichannel approach to consumers
- Broad experience in marketing technology and analytic tooling
Skills & Abilities
- Digital Expert
- Expert in Audience Building.
- Consumer obsessed.
- Data driven.
- Content Strategist.
- Strong experience and track record in Digital & Media, Content, Data, CRM and E-Commerce
- Deep brand understanding.
- Ability to pioneer new ways of working.
- Perfect knowledge of social media ecosystem and specifics.
- Ability to act as an ambassador internally to drive change within the brand/division.
- Ability to foster deep collaborative relationship with agencies and peers
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