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Market Insights & Business Intelligence Lead

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Dubai

Страна: United Arab Emirates

Drive and implement the market insights and business intelligence action plan by providing high-quality deliverables into the growth strategy of the business. Analyze product performance, competition, sales (actuals and prospective). Automatize data collection and consolidation to enable more data driven decision making.


·        Automatize sell-out data collection and consolidation for local and regional reporting (One Market, Beauty Market Sell Out, Sell-ins, E-commerce, 3Y plans, Beauty Marche)

·        Leverage and develop synergies with data analysts and harmonize sell out templates across divisions for local reporting.

·        Capture category x country x channel dynamics to provide management with thorough reports and results, including insights to forecast beauty market trends.

·        Conduct SWOT on competitors / categories to assess opportunities for L’Oréal Middle East

·        Build and update 3Y market projections

·        Improve reliability of estimates O+O

·        Lead key strategic pieces of work like panel coverage, e-commerce market construction, etc.

·        Present insight findings to key stakeholders, with actionable recommendations for decision making. Align stakeholders on data.

·        Provide quality assurance across insight outputs produced across CMI (panels, sell-out, retailer, social data..)

·        Undertake statistical analysis of CMI data using Excel and/or data visualization tools

·        Contribute to research presentations, reports and briefings across the range of management and leadership challenges.


Education/ Qualification: Educated to degree level or equivalent, training in data mining field or equivalent is a plus.

No of years’ experience: 3 / 4 years

Essential experience: 2+ years in sales/marketing/ market research analytics generation experience. Excellent working knowledge of data analysis programs (Advanced Excel, SQL, R, SPSS, etc.) and data visualization (Microsoft BI, Tableau, etc.).


·        Ability to derive insight from data.

·        Experience of carrying out advanced analysis of large datasets, using Excel or else. Ability to integrate multiple data sources (retailer panels, financial data, channel, shopper, etc.) to create meta-analysis.

·        Ability to collaborate seamlessly with agency partners and internal teams to collect, present data and insights.

·        Contribute to research presentations, reports and briefings across the range of management and leadership challenges.

·        Work flexibly within the research and insight team to contribute to support wider strategic projects across CMI as and where appropriate

·        Experience working with quantitative research techniques to deliver insights, either client side or in an agency is a plus.

·        Experience in FMCG/ sensitivity to the Beauty metier is a plus

·        Understanding of trends and market developments within beauty is a plus


INTERNAL:  CMO / Zone CMI / Divisions GMs, brand directors, business analysts, commercial teams (commercial directors/ eKAMs) / IT

EXTERNAL : Agency partners (Nielsen, Google, FB…)


·        A strong analytical mind able to tell a meaningful story with data and deliver clear message to management

·        Accuracy & strong attention to detail

·        Agile & positive attitude

·        Possess a proactive/self-starter attitude combined with an ability to take initiative

·        Real team player

·        Adaptable and able to work in a fast-moving environment