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Product Manager

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Dubai

Страна: United Arab Emirates

JOB CONTENT

Develop and Grow the Brand Franchise within GCC. Successfully amplify new launches and establish a profitable portfolio mix. Build Sustainable growth pillars and use their product, market and consumer expertise, to contribute towards continued growth for the brand and the consumer relationship.

KEY RESPONSIBILITIES

  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management
  • Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
  • Adapt communication material (imagery, digital, point of sale)
  • Mobilise and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines - Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Manage PPP budget and ensure sales forecast accuracy
  • Effectively prepare clear messages for senior management.
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
  • Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
  • Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.

EDUCATION, EXPERIENCE, FUNCTIONAL SKILLS & KNOWLEDGE

Master degree

No of years experience: min 3 years – max 4

Essential experience : brand management, digital

MARKET & CONSUMER INSIGHT

Identifies market drivers

• Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

• Thinks brand strategy

• Imagines disruptive products & services

• Develops integrated campaigns that work

• Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

• Delivers excellence with agility and rigor

• Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP

• Creates collaboration for bigger success

• Shares & leverages best practices

Written & spoken language

English & Arabic  (essential)