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Social & Advocacy Manager - L'Oréal Professionnel

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Dubai

Страна: United Arab Emirates

    I am the Social & Advocacy Manager and I am the expert of consumer engagement. I own the connection to our consumers in the social media landscape, acting as the voice of the brand. I drive social engagement through influencer management, content creation and presence on relevant social platforms. I am responsible for the delivery of successful brand events and influencer and press relationship building. I remain the press and influencer point of contact at all times.

    KEY RESPONSIBILITIES:

    • Define the brand social media strategy as well as the social media calendar and work with other flower team members to ensure execution is consistent with the overall brand strategy
    • Manage social media & PR brand budget
    • Plan strong social media & influencer activations driving to online business
    • Monitor social media brand content & manage UGC
    • Plan social media calendars by retailer to support new launches and pillars
    • Manage brand local pages (FB & IG) and agency
    • Define a PR strategy for the brand & activation calendar
    • Manage a consistent list of influencers together with agency
    • Responsible for creating relevant local content in line with the brand DNA and strategy
    • Plan strategic PR events to increase the brans awareness in the region
    • Responsible for setting a strong PR seeding strategy & execution
    • Own Community management / Tone of voice guidelines and decision workflow with agency
    • Work with Digital Expert Community and Director to further develop the social media management expertise
    • Follow the Social Media discussions & reports competition/Trend alert 
    • Be the voice of the markets to zone/DMI on the social media & PR topic
    • Identify, manage and engage influencer communities
    • Develop product/brand awareness & community engagement

    MY CORE KPIS ARE:

    1. Share of engagement, reach, and mentions
    2. Influencer performance
    3. Earned media generation
    4. PPP management
    5. Influencer loyalty, reach and engagement
    6. Success/ ROI of PR events and comms projects

    MY DELIVERABLES/OUTCOMES ARE:

    • Social media strategy in line with marketing calendar
    • Social media brand & e-retailer calendar
    • Communication strategy & action plan
    • Engaged brand influencers
    • Strong brand awareness amongst influencer community
    • Brand event management & press releases

    I HAVE IN-DEPTH KNOWLEDGE OF:

    • Social media engagement best practices
    • Brand DNA
    • Comms best practices
    • Event management
    • Understanding & management of influencers

    PEOPLE I WORK CLOSELY WITHIN 3.0:

    • Close alignment on 360 product expression with PBM, OBM, RBM as part of launch execution
    • Influencers & agencies
    • Other Comms Managers
    • Brand director, Comms Director & Digital Director
    • E-KAMs