Сфера деятельности: Digital
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: Levallois-Perret
Develop a multi-channel e-commerce strategic roadmap across both direct and indirect (E-Retailers/Tailers) for L’Oreal Luxe worldwide. With a specific focus on key regions & countries.
Drive innovation & pilot expansion areas in on-line retail opportunities through business case building and fact-based analysis, with strong collaboration from country teams
Work with in-country teams to ensure E-Commerce businesses are in line with brand’s positioning and objectives (including e-boutiques, e-retail and e-tail, mobile commerce, social commerce etc.) across:
Assortment & Pricing
End-to-End Customer Experience
Work with in-country teams to drive sales, ensure profitability and growth of the e-boutiques, e-retail / e-tail businesses
Review & enhance management & execution of all E-Commerce operations including
Functionality & UI enhancements,
Operational inefficiencies or gaps (e.g. logistics, customer service, vendors)
Cross & Up-selling across shopping experience including post-sale
Total costs of operations
Work with in-country teams and marketing teams to optimize traffic using all levers (media, search, social, partnerships…) and ensure cross-channel synergies
Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and leverage data to deploy & adapt the strategy
Support regional & in-country selection & management of external agencies and technical partners
Define, plan, lobby for & justify budget requirements to support Ecommerce growth
Work with IT team members and Global team members on E-Commerce platforms to represent the requirements from a Business perspective, prioritize them and monitor progress. Ensure they are aligned and can support the multi-channel E-Commerce strategy & ambitions.
Manage the proper external agencies and technical partners
Monitor & report E-Commerce business performance.
CORE KPIs :
Growth of E-Commerce as a contributor to the total retail business & Market Share gain.
Growth of E-Commerce as a contributor to counters & physical store sales
Increased ROI realized across media, technology, production investments
Adoption by markets of Recommended Actions
CORE Skills & Experience:
12 to 15 years experience in Multi-Channel E-Commerce Management
Previously managed Direct E-Commerce and Indirect (E-Retail/Tail) Businesses
Strong interpersonal skills
Equally comfortable co-developing a strategy & also implementing it with in-country teams day-to-day.
Comfortable in communicating with different nationalities & different cultures in English
Highly collaborative personality
Worked on Salesforce Commerce Cloud (Demandware) or other Enterprise E-Commerce technology platform is a plus
Managed distribution partnerships with major E-Retailers/Tailers across US, Europe & Asia is a plus
International work experience in several geographical locations worldwide.