Сфера деятельности: Medical
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: Petaling Jaya
Define and implement medical visit strategy to increase brand recommendations by healthcare professionals. Manage and develop medical field representatives and organization.
- Define medical visit strategy in line with Division / brand strategy
- Analyse prescription potential of targets and the competitive, medical and regulatory environment
- Define targets, their coverage and visit frequency
- Devise action plans, budgets, samples and validate medical visit tools, for each target, in conjunction with marketing / and staff in charge of medical communications.
- Pilot performance based on criteria of recommendations and sales and analyse Return On Investment (ROI)
- Organise, drive and coach the regional field managers and medical representatives community
- Define both network and sectorial field structure, ensuring optimal field team structure and size
- ~50% of field time / coaching
- Define individual objectives
- Implement and pilot the reward system for field teams
- Accountable for professionalization of medical detailing
- Makes sure field team has required digital tools (where applicable) and competences to engage with HCPs through all relevant channels (digital and face-to-face)
- Ensure both initial and ongoing team training (environment, pathologies, products, communication techniques) and their assessment are carried out
- Ensure synergies between functions, brands and commercial teams
- Ensure training and respect of both internal and external ethical standards regarding relations with health professional
- Bachelor Degree holder in Science, Medical Science, Pharmacy, Business/ Marketing or related fields.
- Minimum 4 years of experience as the Sales Manager / people manager, within healthcare industry, preferably pharmaceutical experiences
- Prior experience in derma & skincare is not essential, but preferred.
- MEDICAL DETAILING SKILLS • Targeting and segmentation follow-up • Builds an interactive and customized dialogue with the physician • Treats objections, obtains prescriptions • Creates and updates the physician’s file
- SCIENTIFIC KNOWLEDGE • Knows skin and hair physio-pathologies and the medical environment • Knows our products and competition (formulas and patients benefits) • Develops one’s local medical network • Knows regulatory constraints
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