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Manager, Amazon Media

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: USA

Job Title Amazon Media Manager

Division: L'Oreal Dermatological Beauty Division

Location: 10 Hudson Yards, NYC

Reports To: Senior Manager, Amazon Media

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

The Amazon Media Manager leads the Amazon Search and Display (DSP) activation strategy, implementation, optimization, and reporting, to help accelerate LDB sales and business growth on Amazon. Responsibilities include budget and media planning based on brand objectives, business plan / sales targets, data-driven targeting tactics that accelerate revenue and brand growth. Specifically, this role is hands-on-keyboard for campaign execution, optimization, daily budget pacing and bidding, using Amazon's Advertising platforms (AMS, DSP) and third party tools (i.e. Kenshoo).

As a dedicated Amazon Media lead for select LDB Brand(s), this role is well integrated and will closely collaborate with the Brand and Account Managers, therefore has accountability to the team’s sales targets as well.

Job Duties and Accountabilities:

  • Own the Amazon Media budget and investment strategy, in support of brand objectives, sales goals and business opportunities. Manage monthly pacing, spend reconciliation and other related financials
  • Build and execute display, video, and sponsored ads that effectively recruit, engage, retain brand shoppers, and expose targeting insights and opportunities. All search and DSP campaigns are managed hands-on-keyboard via the Amazon Advertising portals or third-party tools i.e. Kenshoo
  • Develop and implement consumer-centric targeting strategies from start to finish i.e. keyword mining, category and competitive analyses, 1P and 2P audience strategies, keyword and negative targeting etc.
  • Manage the spend pacing, daily budget, bidding, dynamic settings (i.e. dayparting, placement adjustments etc.) and reallocation between ads to maximize the investment impact
  • Maintain performance data for topline updates, routine reporting, and multi-variate analyses for swift optimizations
  • Work with Amazon Advertising account team to continually evaluate and capitalize on opportunities that improve performance and spend efficiency. Potentially test new beta opportunities and deepen reporting insights.
  • Present media investment and performance monthly to brand leadership and advise teams on creative opportunities (i.e. learnings from A/B test learnings) or content optimization (i.e. SEO)
  • Stay abreast with beauty market, category performance, competitors, and keyword trends
  • Attention to detail: ensures quality and flawless execution in campaign setup and management.
  • Team work/collaboration: a team player and can work collaboratively with counterparts and across the division.
  • Entrepreneurial spirit: demonstrates ownership of their goals and responsibilities and treats the business like their own.
  • Innovates and agility: treats things with a sense of urgency, can bring creative ideas to the table.
  • Data driven: has advanced excel skills to efficiently and accurately report and use data to drive and support media strategy

What We Are Looking For:

Required Qualifications:

  • Bachelors degree
  • 3-5 years in a strategy or analytics-focused role, setting up and managing media campaigns
  • 3-5 year of managing Amazon Advertising search campaigns
  • Strong experience with Media Tools such as Amazon’s DSP and Kenshoo, hands on keyboard running search is ideal
  • Experience in Ecommerce, Sales Planning, Finance, Analytics or similar function a plus
  • Advanced in Excel, data analysis and visual modeling
  • Experience analyzing performance data and summarizing / communicating findings via reports and presentations

Preferred Qualifications:

  • Proactive and results oriented thinker who would flourish in an entrepreneurial environment where new ideas are championed
  • Must demonstrate strong analytical, critical thinking, and problem-solving skills
  • Must demonstrate solid experience in pulling, mining, and synthesizing data into stories
  • Must be skilled at executing within tight timeframes with attention to detail and accuracy
  • Highly organized with proven multi-tasking ability

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

What’s In It For You:

·            Salary Range: $98,200-$137,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  

·            Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  

·            Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 

·            Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  

·            Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  

·            Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  

·            Employee Resource Groups (Think Tanks and Innovation Squads)  

·            Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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