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Manager, CRM, Email & SMS - Kiehl's Since 1851

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

Job Title: Manager, CRM, Email & SMS - Kiehl's Since 1851

Division: Luxury Products Division – Kiehl’s Since 1851

Location: 435 Hudson Street

Reports To: Director, Consumer Data Activation Lead, Kiehl’s US


Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.


At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.


What You Will Do:

Reporting into the brand Consumer Data Activation Lead, the CRM Manager – Email & SMS is responsible for developing and scaling customer-centric programs that drive acquisition, engagement & retention. The CRM Manager will manage the Email & SMS channels for the brand, strategize & execute all broadcast and ad-hoc communications, lead channel A/B testing/optimization, and develop & distribute campaign reporting.


Job Duties and Accountabilities

  • Manage email & SMS calendar, ensuring alignment with broader eCommerce and brand marketing calendars
  • Coordinate execution of campaigns from start to finish including campaign strategy, creative briefs, content development and approvals, segmentation, QA, deployment, and post send reporting
  • Collaborate with internal creative and marketing partners for CRM content development and external agency partners for campaign deployment, operations & reporting
  • Ensure campaigns are leveraging hyper segmentation and personalization to ensure users are being sent relevant communications at the right point in their lifecycle
  • Own A/B testing roadmap for CRM channels, continuously testing new content approaches to optimize performance
  • Collaborate with Marketing team to support major new product launches, ensuring we’re maximizing the upsell/cross-sell opportunity from existing 1P database
  • Track email & SMS KPIs and provide weekly/monthly recaps with insights to inform future strategies
  • Monitor email & SMS innovations and best practices from both within and outside the organization, recommend and implement new ideas with a focus on high impact initiatives
  • Pilot new technologies/vendors to enhance channel performance, working with internal teams to develop business cases, gain legal/security approval and bring pilots to life

What We Are Looking For:

  • College Degree
  • 2 - 5 years in a direct to consumer CRM or Loyalty role
  • Experience with corporate reporting systems, CRM platforms, databases and data systems required.
  • Ability to think creatively and manage designers in the development of email briefs and development.
  • Ability to digest data and translate it into clear, meaningful, and actionable insights.
  • Strong project management skills.
  • Highly organized with excellent teamwork skills.
  • Ability to work closely with a large group of stakeholders representing various areas of business.

What’s In It For You:

  • Salary Range: $98,200-$137,500
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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