Сфера деятельности: Digital
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: New York, NY
Страна: United States
Manager, CRM - Kiehl's Since 1851
Location: 435 Hudson St.
Position is responsible for analyzing, leveraging, and segmenting customer data and insights to drive acquisition, retention and incremental sales to the brand. The CRM Manager will help craft an overall vision for using CRM/customer data for both Online and Retail Stores channels, and is responsible for managing marketing campaign performance, optimizing current campaigns as well as conceptualizing and implementing new campaigns in conjunction with various digital marketing partners. This position is also primarily responsible for consumer data insights and creating actionable and strategic plans that drive business results. Reporting to the Director of Customer Data Activation, this person will be the in-house expert on customer data, data architecture, new ways of executing CRM, and will serve as a strong voice of the customer.
Job duties include but are not limited to the following:
Responsible for customer analytics and behavioral reporting executed both in-house and in cooperation with 3rd party vendors. Analyze customer data to make marketing decisions, consistently mining and performing ad-hoc reports to help deliver insights to the marketing organization. Serve as a point of contact for consumer insights by gathering requirements from stakeholders and serving as an interested party during strategic planning discussions.
Track, evaluate, and disseminate digital marketing learnings/performance; apply learnings to advance and optimize programs.
Partner with the Digital IT and Corporate teams to prioritize key technical integrations and analytical projects. Work closely to ensure customer data meets the quality and standards that allows for execution of successful, effective and efficient digital marketing campaigns, including data cleansing, feed management, troubleshooting as well as channel governance.
Serve a key strategist for leveraging and segmenting 1st party data across all online and offline channels including direct mail, retail call-lists, paid media retargeting (programmatic and social), as well as affiliate and paid search. Serve as a center of excellence for the data flows and technical integrations necessary to make these campaigns come to life
Optimize and increase data collection both in-store and digitally/online through CRM initiatives and data capture strategies, including at point of sale, white label, and the development of digital technologies in-store
Be the on-site expert in data architecture and the MarTech/AdTech stack, serving as the brand’s main point of contact with the L’Oreal database teams, business intelligence teams, integration teams, and corporate marketing teams to either troubleshoot components or pilot new programs within the tech stack
Job requirements include the following:
Bachelor Degree in Marketing, Business Analytics, Data Science or similar is preferred
Experience with SQL (R, Python, Scala is a bonus). Experience working with a clickstream data provider in platforms such as Adobe or Google Analytics is also a bonus
Familiarity with modern dashboarding/data viz tools such as Looker, Tableau, Spotfire, or Datorama
Experience in CRM, Media or related work experience which demonstrates an understanding of direct-to-consumer marketing principles
Expert knowledge and skill with translating data into insights, particularly as it relates to CRM and consumer/behavioral analytics
Must be analytical but also creative
Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
Open to new ideas and actively builds networks to achieve goals
Self-motivated, results-oriented, strategic thinker. Strong time management and prioritization skills
Retail experience preferred but not necessary